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Newsletter Archive

May 08, 2019

While the worst thing a law firm can do is to fake diversity, you should showcase your positive diversity numbers and (genuine) efforts to improve. In our latest blog post, Steven Gallo shows you how.

April 19, 2019

Last month, I was sitting backstage at The Ellen DeGeneres Show as my good friend danced onstage to the song “Wow.” by Post Malone. While I sat there — both worried and excited for my friend — Rob Lowe casually walked past me a few feet away. At the same time, Will Smith’s “people” were emailing and texting us, along with Good Morning America, Inside Edition, Steve Harvey and many more.

April 17, 2019

In our latest blog post, Michelle tells the story of her friend’s overnight internet fame experience and provide lessons that legal marketers can take from it.

April 12, 2019

Unless you’re living under a legal marketing rock, you know that the 2019 Legal Marketing Association Annual Conference was this week. More than 1,500 people attended, including little ol’ me. 

April 04, 2019

In today's overwhelmed and overworked news environment, how can you effectively communicate your company’s messages and rise above the fray?

February 26, 2019

If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun party, doesn’t it?).

February 19, 2019

If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun party, doesn’t it?).

February 12, 2019

PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry trade journal, that establishes his or her credibility in front of potential clients.

February 05, 2019

Now, wouldn’t it be fantastic if all of your employees shared the content to their social media networks? “Yeah, right, like that will happen,” you’re thinking. But it’s not a pipe dream. In fact, it’s one of the biggest trends in B2B and professional services marketing.

January 22, 2019

High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create that content often stalls the marketing rocket before it ever takes off.

January 15, 2019

The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to write, have niche expertise and need to demonstrate that expertise in a non-salesy way.

January 08, 2019

Email remains one of the most reliable and consistent vehicles for B2B marketers today. In fact, people sent more of it in 2018 than ever before, and statistics continue to show that email marketing delivers excellent ROI.

December 18, 2018

As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the sole purpose of managing the lengthy and detailed submission processes.

December 11, 2018

You’ve heard thought leaders telling you to create more online video.

December 04, 2018

While law firms are prolific content generators, very few firms have a documented content marketing strategy. 

November 27, 2018

“Behind every bad idea is an executive who asked for it.”

I can feel all the marketers internally shouting “YAAAASSSSS.” I hear you, friend, I hear you.

November 20, 2018

Law firm marketers: Want to know what works to get the attention of general counsel (GC)?

November 13, 2018

Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years.

November 06, 2018

If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps you’re an attorney who has always wondered if a blog is worth the effort. You might be a law firm marketing manager looking for validation that blogging actually works.

October 30, 2018

Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change.