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November 13, 2018
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years.
November 06, 2018
If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps you’re an attorney who has always wondered if a blog is worth the effort. You might be a law firm marketing manager looking for validation that blogging actually works.
October 30, 2018
Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change.
October 23, 2018
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form.
October 16, 2018
While simply “getting it done” seems like a low bar to aim for, it is often the most challenging hurdle to success. It’s the same when trying to develop an exercise habit: Getting yourself to the gym can be the hardest part, but you can’t succeed if you don’t show up.
October 09, 2018
If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink old fashioneds during the day, chain smoke cigarettes and come up with cool campaigns that persuade the American public to choose one brand over another with a snappy slogan.
October 08, 2018
Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants.
September 18, 2018
By now you understand the value of creating engaging content to grow your business. Content marketing works (ask our clients!), but there’s a caveat: Your content doesn’t do you much good if no one sees it.