Podcasts aren’t just a trendy buzzword.
They’re one of the fastest growing mediums — about 64% of Americans have listened to a podcast — and they’re a smart business investment for law firms who want to:
- Build relationships with strategic partners and clients
- Reach and connect with prospects
- Nurture a growing referral network
- Showcase their expertise and experience
- Generate more content that drives traffic to their websites and yields ROI
Your law firm deserves to publish professional-grade content that resonates and instills trust with your ideal client base. Anybody can produce a homemade podcast, but poor quality is a heavy price to pay that can damage your credibility. On top of that, podcasting requires a tailored strategy to truly make an impact — that means putting thought into the perfect topics and guests to generate referrals and new business.
Why choose Rep Ink?
We’ve been around the block a few times. Our team has a collective 40+ years of experience working with law firms to elevate their public relations and marketing strategies. We understand the intricacies, needs and demands of the industry and are ready to run alongside you in this race without needing to catch our breaths.
The best part?
Reputation Ink is comprised of former broadcast journalists who have sharp skills and instincts for producing high-quality audio and video content. They spent years glued to their microphones and editing softwares, meaning that you’ll get the unmatched efficiency and behind-the-scenes insight only a multimedia professional can deliver by working with us.
Plus, around these parts of town, we pride ourselves on walkin’ the walk and talkin’ the talk. Our award-winning “Spill the Ink” podcast is the shiniest gem in our podcasting crown. Launched in 2020, “Spill the Ink” is managed, produced and promoted by our in-house team and hosted by Michelle, our Principal & President. Not only have we advised clients on their podcasting strategy for years, we’re also producing our own content and experiencing the most coveted success: Winning new business while nurturing industry relationships and positioning ourselves as thought leaders in the professional services space.
What is the process?
While podcasts are a powerful business development and marketing tool, they take significant time and effort to produce that attorneys, frankly, don’t have.
The Reputation Ink team is here to handle the heavy-lifting behind the scenes. All you need to do is show up.
- Strategy, including finding your ideal guests
- Research and interview prep
- Recording coordination
- Audio engineering
- Shareable video clips
- Graphic design
- Writing show notes
- SEO optimization
- Social media promotion
Want to take it a step further? Ask us how we can help get you more mileage for each episode through bylined articles, blogging, social media, and more.