Finally,
A PARTNER WHO SPEAKS YOUR LANGUAGE.
Public Relations & Thought Leadership Marketing Exclusively for B2B Professional Services Firms.
Builders of Authority.
Creators of Credibility.
Our name says it all. We combine strategic public relations — the “Reputation” — with high-impact thought leadership content — the “Ink” — to turn our clients into industry-leading, credible authorities.
Establish Thought Leadership
Turn Your Expertise Into Opportunity.
Thought leadership is the key to professional services firms’ growth. Without it, clients have no idea how your experts think, what they know, how they work, and if their expertise can help them solve their problems. Learn how to create thought leadership that breaks through the noise, differentiates your firm, and helps clients connect your services with their needs.
Secure High-Profile Media Placements
We Don’t Wait For Story Angles. We Create Them.
Media consumption habits are changing. A Wall Street Journal profile is still a game-changer, but multiple articles in trade publications can also lead to millions in new business. Ensure your thought leadership is featured in the media your prospects are consuming while also establishing credibility with a stamp of approval from the world’s leading media outlets.
Get Targeted With Industry-Leading Trade Publications.
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025
Don’t Just Take Our Word For It
Your Fast Track To Authority? Our Track Record.
We’ve worked with some pretty smart people at firms with thousands of professionals to small, boutique firms. We pride ourselves on our long-term relationships, some extending over a decade, and more importantly, we pride ourselves on our results.
Read Our INKsights Blog
Follow Our Thought Leadership to Amplify Yours.
As experts on thought leadership, we know that it only works when it becomes a fundamental practice embedded in your firm’s culture and way of thinking. In that way, it becomes more than marketing: it’s your firm’s thinking, expressed through marketing and PR. To see how we do thought leadership, visit our blog, INKsights (along with its eponymously named email newsletter), where we explore the issues facing professional services firms today and the ever-changing ways to reach sophisticated clients.
Spill The Ink Podcast
Learn From the Experts on Thought Leadership and Brand Visibility.
Join Reputation Ink founder Michelle Calcote King as she interviews a range of B2B professional services firm experts on thought leadership and brand visibility. Hear from in-house marketers, leading journalists, AI experts, business development coaches, research specialists and more, giving you the inside track to better visibility and authority.
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