The content marketing and public relations

agency for complex B2B industries 

We get you. And we’ll make sure your clients do, too.

B2B industries are complex. Your message doesn’t have to be.

What’s the point of being smart if nobody understands what you have to say? We help complex businesses and professional services firms generate leads and build awareness through advanced content marketing and public relations.

Content projects — such as website updates and new bios, practice group descriptions, case studies and project descriptions — may seem simple at first glance. Just...Read more +
What does your law firm’s marketing content say? Does it have a voice? Is anyone listening? Nowadays, all of us — yes, that includes your firm’s clients and...Read more +
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Ruthlessly cut everything that isn’t necessary from your #content, says @StephenKing. 👏🏽   June 17, 2019
Hot off The Ink Press
Reputation Ink client Lightfoot, Franklin & White wins Communicator Award of Excellence for new website

Reputation Ink, a business-to-business marketing and public relations agency for complex industries, is proud to announce client Lightfoot, Franklin & White LLC’s Communicator Award of Excellence for their website. The website won the highest level of recognition in the annual awards from the Academy of Interactive and Visual Arts.

Reputation Ink president gives law firm PR tips on Lunch Hour Legal Marketing podcast

Reputation Ink’s principal and president, Michelle Calcote King, talked about law firm public relations as a guest on the Lunch Hour Legal Marketing podcast last week.