We Help Law Firms and AEC Firms Build Trust and Visibility
Strategic Marketing and PR for B2B Professional Services Firms
Builders of Authority.
Creators of Credibility.
Our name says it all. We combine strategic public relations — the “Reputation” — with high-impact thought leadership content — the “Ink” — to turn your firm’s expertise into real market influence.
Establish Thought Leadership
Turn Your Expertise Into Opportunity.
Thought leadership is how professional services firms grow. It’s how clients understand how you think, what you know and whether you’re the right partner.
When done well, it does more than differentiate your firm. It makes your expertise visible in the places where decisions are shaped.
Secure High-Profile Media Placements
We Don’t Wait For Story Angles. We Create Them.
Media coverage isn’t just about getting your name out there. It’s about being seen and trusted in the publications your clients already rely on.
From national outlets to niche trade media, we secure placements that reinforce your authority, validate your expertise and keep your firm in the conversation.
Get Targeted With Industry-Leading Trade Publications.
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026
Don’t Just Take Our Word For It
Your Fast Track To Authority? Our Track Record.
Spill The Ink Podcast
Learn From the Experts on Thought Leadership and Brand Visibility.
Join Reputation Ink founder, Michelle Calcote King, and vice president of client services, Steven Gallo, as they interview a range of B2B professional services firm experts on thought leadership and brand visibility. Hear from in-house marketers, leading journalists, AI experts, business development coaches, research specialists and more, giving you the inside track to better visibility and authority.