Finally,

A PARTNER WHO SPEAKS YOUR LANGUAGE.

Public Relations & Thought Leadership Marketing Exclusively for B2B Professional Services Firms.

Builders of Authority.
Creators of Credibility.

Our name says it all. We combine strategic public relations — the “Reputation” — with high-impact thought leadership content — the “Ink” — to turn our clients into industry-leading, credible authorities.

INDUSTRIES OF FOCUS

We’re Experts at Working With Experts

Our clients are knowledge- and expertise-based businesses. From law, architecture, engineering, construction, technology, financial services and more, our clients have one thing in common: smart people with deep expertise.

Law Firms & Legal Tech

We speak “lawyer” and know how law firms tick, helping them raise their profiles and demonstrate credibility where it matters most.

AEC & Construction Tech

With a passion for the built environment, we help AEC firms win more projects by showcasing their expertise in the arenas that matter.

Business to Business

We help B2B businesses stand out during long, complex sales cycles with credibility-enhancing PR, thought leadership content and more.

What we do

The Direct Route From Expertise to Authority.

Marketing Strategy

We help firms narrow their focus, determine their positioning, refine their messaging, choose their marketing channels, and, ultimately, dominate their market.

Public Relations

When prospective clients are ready to solve complex issues, they turn to the experts they know through their articles, interviews or speeches. That’s the power of PR.

Content Marketing

From videos to blog posts, white papers and more, we create content that positions your firm expertly and authoritatively, helping you build relationships that lead to lifelong partnerships.

Creative Capabilities

Credibility and trust aren’t built through words alone. The most sophisticated firms use creative design as a catalyst for greater authority and, ultimately, growth.

Establish Thought Leadership

Turn Your Expertise Into Opportunity.

Thought leadership is the key to professional services firms’ growth. Without it, clients have no idea how your experts think, what they know, how they work, and if their expertise can help them solve their problems. Learn how to create thought leadership that breaks through the noise, differentiates your firm, and helps clients connect your services with their needs.

Thought Leadership Screenshot

Secure High-Profile Media Placements

We Don’t Wait For Story Angles. We Create Them.

Media consumption habits are changing. A Wall Street Journal profile is still a game-changer, but multiple articles in trade publications can also lead to millions in new business. Ensure your thought leadership is featured in the media your prospects are consuming while also establishing credibility with a stamp of approval from the world’s leading media outlets.

today logo associated press logo fox news logo msnbc logo the wall street journal logo the new york times logo

Get Targeted With Industry-Leading Trade Publications.

Don’t Just Take Our Word For It

Your Fast Track To Authority? Our Track Record.

We’ve worked with some pretty smart people at firms with thousands of professionals to small, boutique firms. We pride ourselves on our long-term relationships, some extending over a decade, and more importantly, we pride ourselves on our results.

“I cannot say enough about Reputation Ink. They did extensive work in getting to know us and learning what differentiates our firm from our peers. Their team then developed pitches and awards submissions that neatly and succinctly communicated these points. As a result, we networked with editors and secured accolades we wouldn’t have had the bandwidth to manage on our own.”

Jonathan Harris,
Founding Partner, Harris St. Laurent & Wechsler LLP

“Reputation Ink has helped us grow our business by elevating the profile of our subject-matter experts and highlighting our numerous projects in the media with engaging stories and well-written content. From major national outlets to niche trade publications, the Rep Ink team understands our target audience and showcases our expertise in the places where those decision-makers get their information. We really appreciate having y’all on board as our PR partner.”

Karen Calhoun,
Principal and Director of Business Development, McMillan Pazdan Smith

“Reputation Ink’s team was responsive, strategic and efficient in positioning our firm. They established the media connections and relationships necessary to get our law firm the visibility it needed before the kinds of referral sources and potential clients we sought. We are grateful for Reputation Ink’s help in getting our firm the recognition we needed to build up our firm’s profile. “

Mike Ehrenstein,
Managing Partner, Ehrenstein|Sager

Read Our INKsights Blog

Follow Our Thought Leadership to Amplify Yours.

As experts on thought leadership, we know that it only works when it becomes a fundamental practice embedded in your firm’s culture and way of thinking. In that way, it becomes more than marketing: it’s your firm’s thinking, expressed through marketing and PR. To see how we do thought leadership, visit our blog, INKsights (along with its eponymously named email newsletter), where we explore the issues facing professional services firms today and the ever-changing ways to reach sophisticated clients.

The secret ingredient: How thought leadership showcases company culture

Don’t have a law firm marketing department? Here’s where to start

Using design to achieve business goals: An architecture, engineering and construction firm marketing guide

Spill The Ink Podcast

Learn From the Experts on Thought Leadership and Brand Visibility.

Join Reputation Ink founder Michelle Calcote King as she interviews a range of B2B professional services firm experts on thought leadership and brand visibility. Hear from in-house marketers, leading journalists, AI experts, business development coaches, research specialists and more, giving you the inside track to better visibility and authority.

Spill the Ink Podcast on phone

Now Streaming on:

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers:
Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

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