VISIBILITY AND AUTHORITY FOR B2B PROFESSIONAL SERVICES FIRMS
We Help Law and AEC Firms Build the Trust and Recognition That Drive High-Stakes Decisions.
Builders of Authority.
Creators of Credibility.
Our name says it all. We combine strategic public relations — the “Reputation” — with high-impact thought leadership content — the “Ink” — to turn your firm’s expertise into real market influence.
Establish Thought Leadership
Turn Your Expertise Into Opportunity.
Thought leadership is how professional services firms grow. It’s how clients understand how you think, what you know and whether you’re the right partner.
When done well, it does more than differentiate your firm. It makes your expertise visible in the places where decisions are shaped.
Secure High-Profile Media Placements
We Don’t Wait For Story Angles. We Create Them.
Media coverage isn’t just about getting your name out there. It’s about being seen and trusted in the publications your clients already rely on.
From national outlets to niche trade media, we secure placements that reinforce your authority, validate your expertise and keep your firm in the conversation.
Get Targeted With Industry-Leading Trade Publications.
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026
Don’t Just Take Our Word For It
Your Fast Track To Authority? Our Track Record.
We’ve worked with some pretty smart people at firms with thousands of professionals to small, boutique firms. We pride ourselves on our long-term relationships, some extending over a decade, and more importantly, we pride ourselves on our results.
The firms we work with don’t just gain visibility — they build lasting authority in their markets.
Read Our INKsights Blog
Follow Our Thought Leadership to Amplify Yours.
As experts on thought leadership, we know that it only works when it becomes a fundamental practice embedded in your firm’s culture and way of thinking. In that way, it becomes more than marketing: it’s your firm’s thinking, expressed through marketing and PR. To see how we do thought leadership, visit our blog, INKsights (along with its eponymously named email newsletter), where we explore the issues facing professional services firms today and the ever-changing ways to reach sophisticated clients.
Spill The Ink Podcast
Learn From the Experts on Thought Leadership and Brand Visibility.
Join Reputation Ink founder, Michelle Calcote King, and vice president of client services, Steven Gallo, as they interview a range of B2B professional services firm experts on thought leadership and brand visibility. Hear from in-house marketers, leading journalists, AI experts, business development coaches, research specialists and more, giving you the inside track to better visibility and authority.
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