Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Think Like an Editor: Getting Published in Law360
Reputation Ink | Sep. 9, 2026 | Spill The Ink Podcast
In this episode of Spill the Ink, Ellen Jones, Senior Editor of Expert Analysis at Law360, pulls back the curtain…
What AEC Marketers Need to Know About Pursuit Intelligence Tools
Reputation Ink | Aug. 26, 2026 | Spill The Ink Podcast
In this episode of Spill the Ink, Steven Gallo talks…
What Actually Gets You in the Lawdragon 500
Reputation Ink | Aug. 12, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King…
Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Reputation Ink | Jul. 30, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo talks with Barbara Stiles, FSMPS, CPSM, senior consultant in the Strategic…
How to Submit for IFLR1000 (And Actually Get Ranked)
Reputation Ink | Jul. 14, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King…
The AEI Professional Project Awards: Why AEC Firms Should Pursue Them
Reputation Ink | Jun. 30, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits…
Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Profitability
Reputation Ink | Jun. 17, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with John Scott, partner and virtual CFO at…
The Case for Pursuing the CURT Awards of Excellence
Reputation Ink | Jun. 2, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits…
Under the Hard Hat: Mental Health and Safety Culture in Construction
Reputation Ink | May. 6, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo speaks…
Inside Legal 500: Submission Strategy and AI’s Growing Role in Firm Selection
Reputation Ink | Apr. 22, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500,…
Why AEC Firms Keep Getting Client Experience Wrong and How to Fix It
Reputation Ink | Apr. 15, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits…
How Law Firms Get Ranked: An Insider Look at Benchmark Litigation
Reputation Ink | Mar. 24, 2026 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King…
