Knowledge Center
Michelle Calcote King Interviewed: “The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices”
Reputation Ink | Jun. 3, 2025 | Newsroom
Reputation Ink's Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved...
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at...
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025 | Inksights
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks...
Steven Gallo Writes: “How to Position Your Company as a Safety Leader”
Steven Gallo | May. 8, 2025 | Newsroom
Discover how to leverage your AEC firm's safety record as a powerful market differentiator. Read Steven Gallo's eight strategies to...
Reputation Ink President Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List for Third Year in a Row
Reputation Ink | May. 8, 2025 | Newsroom
For the third consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a B2B public...
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building...
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025 | Inksights
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo....
Reputation Ink wins Gold ADDY and Best of Show for Superior Construction 2023 Annual Report
Reputation Ink | Apr. 29, 2025 | Newsroom
The American Advertising Federation (AAF) has awarded Reputation Ink a Gold ADDY and the prestigious Best of...
Crafting attorney bios that instill trust, build relationships and boost reputation
Reputation Ink | Apr. 22, 2025 | Case Study
Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based...
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink
“We didn’t want to be somebody that just came in and it was about the bottom line and the revenue....
Reputation Ink Welcomes Research-Savvy Account Coordinator
Reputation Ink | Apr. 14, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms,...
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who...