Knowledge Center
Elevating a National Litigation Firm’s Profile Through Strategic PR and Thought Leadership
Reputation Ink | Jun. 17, 2025 | Case Study
CLIENT: Lightfoot, Franklin & White LLC is a leading national litigation boutique with offices in Birmingham and Houston. With more...
Translating PR Strategy Into Pipeline for a Construction Tech Firm
Reputation Ink | Jun. 13, 2025 | Case Study
Client Situation With a portfolio of over 10,000 customers, Arcoro is a premier provider of...
Reputation Ink Bolsters Client Service with Strategic Communications Hire
Reputation Ink | Jun. 12, 2025 | Newsroom
Reputation Ink welcomes Jennifer Powell as an account manager to strengthen its growing team.
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client...
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical...
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional...
Michelle Calcote King Interviewed: “The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices”
Reputation Ink | Jun. 3, 2025 | Newsroom
Reputation Ink's Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how modern legal PR has evolved...
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink Podcast
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at...
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks...
Steven Gallo Writes: “How to Position Your Company as a Safety Leader”
Steven Gallo | May. 8, 2025 | Newsroom
Discover how to leverage your AEC firm's safety record as a powerful market differentiator. Read Steven Gallo's eight strategies to...
Reputation Ink President Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List for Third Year in a Row
Reputation Ink | May. 8, 2025 | Newsroom
For the third consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a B2B public...
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building...