Knowledge Center
Inside ENR’s Rankings: What AEC Firms Should Focus On
Reputation Ink | Feb. 10, 2026 | Spill The Ink Podcast
In Steven Gallo’s inaugural episode as Spill the Ink co-host, we’re launching a new series diving into the premier awards...
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results,...
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The...
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than...
Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
Reputation Ink | Jan. 28, 2026 | Spill The Ink Podcast
As AI search engines grapple with hallucinations and unreliable information,...
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds...
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and...
Raychel Lean Discusses Unconventional Career Paths, Effective Storytelling on Around the Ladder Podcast
Reputation Ink | Jan. 8, 2026 | Newsroom
Raychel Lean, account manager at Reputation Ink and an award-winning...
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out...
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Reputation Ink | Jan. 7, 2026 | Spill The Ink Podcast
Inside midsize law firms, things can get loud. They’re often in a stage where they’re in constant motion, frequently hosting...
Michelle Calcote King to Co-Host Law Firm Marketing Webinar with Strategic Technology Solutions
Reputation Ink | Jan. 6, 2026 | Newsroom
Michelle Calcote King, principal and president of Reputation Ink, will...
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view...