Knowledge Center
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find law firms is changing...
Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
Reputation Ink | Jul. 30, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo talks...
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026 | INKsights Blog
Every year, thousands of B2B firms show up to trade...
Building a Bold Brand for an Award-Winning Women in Construction Initiative
Jessi Bruton | Jul. 22, 2026 | Case Study
CLIENT Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Founded...
Creating a Super-Sized Trade Show Presence at the ALA Annual Conference
Jessi Bruton | Jul. 22, 2026 | Case Study
Situation Reputation Ink is a full-service marketing and public relations...
How to Submit for IFLR1000 (And Actually Get Ranked)
Reputation Ink | Jul. 14, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King...
The AEI Professional Project Awards: Why AEC Firms Should Pursue Them
Reputation Ink | Jun. 30, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits down with Nick Piteo, PE, a principal at Simpson Gumpertz...
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two...
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the...
Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Profitability
Reputation Ink | Jun. 17, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with John Scott, partner and virtual CFO at...
Why Your Law Firm Didn’t Rank in Chambers — and How to Fix It Before Next Year
Michelle Calcote King | Jun. 3, 2026 | INKsights Blog
Chambers USA results are out. And if your law firm...
The Case for Pursuing the CURT Awards of Excellence
Reputation Ink | Jun. 2, 2026 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Steven Gallo sits...