Knowledge Center
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business...
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional...
Michelle Calcote King Interviewed: “The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices”
Reputation Ink | Jun. 3, 2025 | Newsroom
Reputation Ink's Michelle Calcote King joined industry leaders on the LMA Podcast to discuss how...
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink Podcast
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing...
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks...
Steven Gallo Writes: “How to Position Your Company as a Safety Leader”
Steven Gallo | May. 8, 2025 | Newsroom
Discover how to leverage your AEC firm's safety record as a powerful market differentiator. Read...
Reputation Ink President Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List for Third Year in a Row
Reputation Ink | May. 8, 2025 | Newsroom
For the third consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a B2B public relations and thought leadership marketing...
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry. How firms approach their relationship-building...
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for your law firm when you’re...
Reputation Ink wins Gold ADDY and Best of Show for Superior Construction 2023 Annual Report
Reputation Ink | Apr. 29, 2025 | Newsroom
The American Advertising Federation (AAF) has awarded Reputation Ink a Gold ADDY and the prestigious Best of Show honor in the print...
Crafting attorney bios that instill trust, build relationships and boost reputation
Reputation Ink | Apr. 22, 2025 | Case Study
Client situation Bilzin Sumberg Baena Price & Axelrod LLP (Bilzin Sumberg) is a high-profile, Miami-based...
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink Podcast
“We didn’t want to be somebody that just came in and it was about the...