Knowledge Center
Reputation Ink Named to University of Florida’s 2025 Gator100 List
Reputation Ink | Apr. 8, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing agency for professional services firms, has once again been recognized...
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is...
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an...
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut feelings to stay ahead of...
Raychel Lean Writes: “Biz Development Tip Of The Month: Leverage Your Atty Bio”
Raychel Lean | Mar. 24, 2025 | Newsroom
Attorney bios are crucial business development tools, not just website fillers. Learn how strategic storytelling...
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI)...
How high-quality content helped Instructure increase lead generation in a new market
Reputation Ink | Mar. 7, 2025 | Case Study
Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the...
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at...
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | Inksights
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking...
Building stronger AEC partnerships through collaborative marketing
Reputation Ink | Feb. 28, 2025 | Inksights
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re...
Why industry focus matters more than agency location
Reputation Ink | Feb. 7, 2025 | Case Study
Creating an ideal agency environment that maximizes client investment Before founding Reputation Ink in Jacksonville,...
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the...