Knowledge Center
Raychel Lean Named Chair of the South Florida Legal Marketing Association
Reputation Ink | Jan. 27, 2025 | Newsroom
Raychel Lean, an account manager at professional services marketing and public relations (PR) agency Reputation Ink, has been named the...
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | Inksights
Legal marketers who want to remain a trusted source for their audience need to pay...
The power shift: What AEC marketers can learn from the 2024 election
Reputation Ink | Jan. 23, 2025 | Inksights
B2B marketers who want to remain a trusted source for their audience need to pay...
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | Inksights
I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this...
How Patterson + Sheridan tells its technical story and wins new business with crisp, compelling content
Reputation Ink | Jan. 7, 2025 | Case Study
Client Patterson + Sheridan, LLP is an intellectual property law firm specializing in patent preparation...
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value...
Managing a crisis: Preventing bad situations from getting worse
Reputation Ink | Dec. 7, 2024 | Case Study
Preventing bad situations from getting worse Among the worst feelings in the world is the dread-inducing pit in your stomach...
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink
With a tight labor market casting a dark shadow over our heads, architecture, engineering and...
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | Inksights
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament...
Reputation Ink Promotes Ashton Nichols to Senior Account Coordinator
Reputation Ink | Nov. 25, 2024 | Newsroom
Marketing and public relations agency Reputation Ink has promoted Ashton Nichols to senior account coordinator. She joined the agency as...
How content marketing grew Stellar into an industry authority and drove millions in revenue
Reputation Ink | Nov. 7, 2024 | Case Study
Client A half-billion-dollar design, engineering, construction and mechanical services firm, Stellar is a world leader...
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients....