Public Relations
From Invisible to Undeniable.
Media coverage, thought leadership, awards, rankings and speaking opportunities for firms ready to grow.
We don’t wait for story angles. We create them.
That’s why professional services firms turn to Reputation Ink when they want to build authority through strategic media placements that reach the right audiences — clients, peers, industry influencers, and decision-makers.
Learn about PR services for specific industries
We’re not traditional publicists.
We’re former journalists, editors, and content strategists who know how to uncover newsworthy ideas within your firm and pitch them in a way the media can’t ignore. We act like an extension of your team, translating your technical work and insights into compelling, timely narratives that drive coverage in both national and niche media outlets.
Our Approach
We know the publications your clients trust — and we know how to get you in them. Our PR strategy is proactive, thoughtful and tailored to your expertise.
We help you:
- Study and monitor your target media to understand editorial priorities.
- Build and maintain strong relationships with reporters, editors, and contributors.
- Develop timely, strategic media pitches tied to trends, industry issues, or breaking news.
- Track and leverage editorial calendars to align with planned features.
- Newsjack relevant developments to position your firm’s experts as your industry’s go-to experts.
- Write and distribute press announcements that are actually newsworthy.
- Pitch and ghostwrite bylined articles for trade and business outlets.
- Secure and promote industry award wins and recognitions.
- Conduct, analyze, and pitch survey or research-driven insights.
- Develop client case studies that demonstrate results and differentiation.
- Manage your press office and field incoming media inquiries.
Learn about our approach to leveraging awards & rankings as part of your PR strategy
Proven Results
Our clients have been featured in The Wall Street Journal, The New York Times, CNBC, Bloomberg Law, ENR, Law360, and a wide range of vertical and regional outlets that speak directly to your clients.
Our work has also earned recognition, including a first-place award from the Legal Marketing Association’s Your Honor Awards for media relations excellence.
Deep Experience with Niche Media
Mainstream media coverage matters — but in professional services, trade and vertical publications are often more influential.
We have deep experience securing placements and building content partnerships in legal, architecture, engineering, construction, financial services, and other industry-specific media.
Whether you want to raise your profile, shape the narrative, or position your firm as a go-to expert, we’ll help you get in front of the audiences who matter most.
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