Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about…
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026 | INKsights Blog
A Recap of Key Insights From Reputation Ink’s Panel at…
Touting Your Award Wins: How to Stay in Compliance with Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026 | INKsights Blog
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Law Firm PR: 14 Things That Are (Almost) Never a Story
Michelle Calcote King | Mar. 30, 2026 | INKsights Blog
For a recent attorney media training session, we developed an…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content”…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
Why Reputation Matters in AEC M&A
Michelle Calcote King | Mar. 2, 2026 | INKsights Blog
How reputation shapes outcomes for both AEC acquirers and targets…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink,…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In…
