Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Should Your Law Firm Pay for a Ranking Profile?
Ashton Nichols | Oct. 30, 2026 | INKsights Blog
Over the past few years, law firm rankings have gone from nice-to-have to part of the marketing infrastructure. A strong…
The Rise of AI Search: What AEC Firms Need to Budget for in 2027
Michelle Calcote King | Oct. 26, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery…
How to Prepare a Year-End Marketing Performance Report
Melanie Trudeau | Sep. 23, 2026 | INKsights Blog
What to track, how to find the story in your…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Sep. 8, 2026 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
How to Make AEC Project Descriptions More Visible in AI-Driven Search
Michelle Calcote King | Sep. 1, 2026 | INKsights Blog
For years, AEC website project portfolios were built primarily for…
Herding Reindeer, Not Cats: How to Deliver Your Holiday Greetings Without the December Dash
Jessi Bruton | Aug. 26, 2026 | INKsights Blog
Every year, the holiday card project starts out innocently enough….
The 5 A’s of an Effective Public Apology
Reputation Ink | Aug. 21, 2026 | INKsights Blog
A public apology can help contain a crisis — or make it worse. When it feels evasive, defensive or insincere,…
AEC Firms Can’t Out-BD a Weak Marketing Strategy
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
Why Relying Too Heavily on Business Development Can Backfire AEC…
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery…
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026 | INKsights Blog
Every year, thousands of B2B firms show up to trade shows with a pop-up banner, a bowl of pens and…
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the…
