Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches,…
Media Exclusives: How and When to Use Them
Reputation Ink | Feb. 10, 2026 | INKsights Blog
In many newsrooms, one of the first questions an editor…
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results,…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The meeting happens, notes are taken, action items are discussed and…
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds…
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and…
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out…
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view…
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction (AEC) firms report challenges recruiting new employees, the talent shortage…
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a…
