INKsights Logo

Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

Clear Filters
That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR

That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR

This Isn’t Your Mama’s Public Relations Anymore

This Isn’t Your Mama’s Public Relations Anymore

That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy

That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy

That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

Content Marketing and the Plain Language Movement: What You Need to Know

Content Marketing and the Plain Language Movement: What You Need to Know

Corporate Website Redesign: 7 Tips for Starting Off Right

Corporate Website Redesign: 7 Tips for Starting Off Right

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

Content Marketing for Non-techies: 7 Tips for Repurposing Content

Content Marketing for Non-techies: 7 Tips for Repurposing Content

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

Brian icon

Browsing for Something In Particular?

See all content types in our consolidated content resource, the Knowledge Center >