Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
SEO tips for the human search engine
Heather Kingry | May. 15, 2014 | Inksights
You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak….
5 tips to increase your news release pick-up
Reputation Ink | May. 13, 2014 | Inksights
“Why don’t my news releases get picked up?” Just about every PR consultant has heard…
Want media coverage? Four reasons to start blogging today
Michelle Calcote King | May. 6, 2014 | Inksights
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be…
You invest in your content. Follow these tips to invest in your audience.
Heather Kingry | May. 1, 2014 | Inksights
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that…
6 questions to ask to define your target audience
Reputation Ink | Apr. 29, 2014 | Inksights
It’s one of the most talked about recent TV commercials. Old Spice’s “Smellcome to Manhood”…
Foursquare founder’s apology for wife’s forged marathon bib fails to pass the PR test
Reputation Ink | Apr. 25, 2014 | Inksights
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to the list of public figures…
How to get the most out of the next conference you attend
Reputation Ink | Apr. 24, 2014 | Inksights
Conferences can be a great place to network and get up to speed on best practices within your industry, but…
Why your company needs an editorial board (and how to go about forming it)
Michelle Calcote King | Apr. 22, 2014 | Inksights
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence,…
The 5 As of an effective public apology
Reputation Ink | Apr. 17, 2014 | Inksights
Recently, we talked about that bane of celebrities and major corporations alike – the public apology –…
Social media lessons from US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | Inksights
US Airways tweeted a pornographic photograph today in response to a customer complaint. If that’s not shocking enough, try this:…
General counsel reaffirm power of personalization in legal marketing
Michelle Calcote King | Apr. 12, 2014 | Inksights
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel…
Advice for One Sparkers and entrepreneurs
Heather Kingry | Apr. 11, 2014 | Inksights
One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and…
