Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
8 Common Mistakes Lawyers Make on Their Blogs
Reputation Ink | Jul. 10, 2014 | INKsights Blog
I’m an attorney, and I’ve been blogging for more than 10 years. I’ve started several blogs over the years, including…
6 Things to Look for in a Content Marketing Agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first…
Working With Pr Agencies: Hold the Fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant…
That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited
Heather Kingry | Jun. 27, 2014 | INKsights Blog
Happy Friday! This week has been an exciting one, with the return of HBO’s “True Blood” and the U.S. advancing…
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by…
Six Ways to Get the Most From Your Public Relations Agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any…
That’s a Wrap! Redskins Trademark Canceled, Delta World Cup Giraffe Faux Pas, Email List-building Strategies, Creating the Disney Experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta to present to the Legal…
Growth Hacking: What Established Companies Can Learn From Startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have…
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications…
That’s a Wrap: PR Firms’ Truce With Wikipedia, Linkedin’s New Profile Design, Gatorade Apologizes to LeBron and More
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our Friday round up of some…
Even an Introvert Can Learn to Create Conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If…
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in…
