Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The time to embrace Twitter for professional development was yesterday
Reputation Ink | Apr. 10, 2014 | Inksights
When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I…
Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk
Michelle Calcote King | Apr. 9, 2014 | Inksights
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in…
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | Inksights
There’s a common misconception that business-to-business communications have to look and sound a certain way……
How to stand out in a sea of content
Michelle Calcote King | Apr. 8, 2014 | Inksights
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing going right now in the…
How not to make a public apology
Reputation Ink | Apr. 1, 2014 | Inksights
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made…
Content marketing isn’t a fad. Jump in feet first with these tips.
Heather Kingry | Mar. 27, 2014 | Inksights
Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and…
Underestimate the value of good writing at your peril
Michelle Calcote King | Mar. 25, 2014 | Inksights
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the alarm off. Instead of jumping…
Three tips to get the most out of face-to-face networking in the digital age
Michelle Calcote King | Mar. 24, 2014 | Inksights
For the first time in what seems like ages, I recently attended a networking event….
Does your content live up to your headline?
Heather Kingry | Mar. 20, 2014 | Inksights
Ever clicked on a headline only to be sorely disappointed when the content didn’t live…
There is such a thing as bad PR
Reputation Ink | Mar. 18, 2014 | Inksights
They say there’s no such thing as bad PR. Tell that to Mike Jeffries. Not long ago, Jeffries — the…
Put PR first, not last
Reputation Ink | Mar. 11, 2014 | Inksights
The prospective client described her company’s upcoming event with great enthusiasm. Everything was all set:…
