Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications industry: “Let’s do a press release!” The press release is…
That’s a Wrap: PR Firms’ Truce With Wikipedia, Linkedin’s New Profile Design, Gatorade Apologizes to LeBron and More
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights….
Even an Introvert Can Learn to Create Conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If…
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the…
Google+ for Business: 10 Reasons to Give It a Go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around…
Writing Press Releases: 7 Tips to Improve Your Copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some…
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have been around for a while. Although they may seem daunting…
What You Need to Know About LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to…
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr…
SEO Tips for the Human Search Engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak….
5 Tips to Increase Your News Release Pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about…
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s…
