Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Writing Press Releases: 7 Tips to Improve Your Copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought of writing copy that eventually…
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have…
What You Need to Know About LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to…
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media…
SEO Tips for the Human Search Engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses…
5 Tips to Increase Your News Release Pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about…
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat…
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on…
6 Questions to Ask to Define Your Target Audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about recent TV commercials….
Foursquare Founder’s Apology for Wife’s Forged Marathon Bib Fails to Pass the PR Test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to the list of public figures issuing ineffective public apologies. The…
How to Get the Most Out of the Next Conference You Attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get…
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when…
