Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that…
6 Questions to Ask to Define Your Target Audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about recent TV commercials….
Foursquare Founder’s Apology for Wife’s Forged Marathon Bib Fails to Pass the PR Test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to…
How to Get the Most Out of the Next Conference You Attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get up to speed on best practices within your industry, but…
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when…
The 5 A’s of an Effective Public Apology
Reputation Ink | Apr. 17, 2014 | INKsights Blog
Recently, we talked about that bane of celebrities and major…
Social Media Lessons From US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to a customer complaint. If that’s not shocking enough, try this:…
General Counsel Reaffirm Power of Personalization in Legal Marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando,…
Advice for One Sparkers and Entrepreneurs
Heather Kingry | Apr. 11, 2014 | INKsights Blog
One Spark, the world’s first crowdfunding festival, is in full…
The Time to Embrace Twitter for Professional Development Was Yesterday
Reputation Ink | Apr. 10, 2014 | INKsights Blog
When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I…
Three Lessons From Cinnabon’s President: Form Unlikely Partnerships, Think Like a Hot Shot and Embrace Risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal…
How to Create a Brand Story Worth Telling
Heather Kingry | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look…
