Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
That’s a Wrap! a Facebook Promo From the Other Side, Busch Gardens’ Politically Correct Halloween Display, Apple’s Bendgate, Bad Yelp Reviews Wanted and a Journalist Spreads Some Love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR…
Inspiration From #INBOUND14: Hubspot’s Content Marketing Conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend…
That’s a Wrap! Surge Soda Returns, Urban Outfitters’ Latest Fail, How Women Are Helping the NFL and Zumba’s First Commercial
Reputation Ink | Sep. 19, 2014 | INKsights Blog
It’s been a long week, and we’re ready to kick…
Marketing Automation: What It is and Why You Need It
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics?…
That’s a Wrap! The Celebrity Photo Hack, EspnW’s Sexist Fumble, Starbucks’ PSL Rises to Social Stardom and CVS Tosses Tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a…
That’s a Wrap! Yahoo’s Fantasy Football Failure, Google Authorship is Dead, Discrepancies Between Facebook and Twitter, Vogue Gives Itself a Makeover and ModCloth Keeps It Real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend full of football, BBQ and beaching it, take a look…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness,…
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a…
That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | INKsights Blog
Happy Friday! Here’s what you may have missed this week in marketing, public relations and social media news: ALS ice…
They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases
Reputation Ink | Aug. 21, 2014 | INKsights Blog
You take the time to write a compelling press release…
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a…
