Reputation Ink President Named to Lawdragon Global 100 Leaders in Legal Strategy & Consulting List for Fourth Year in a Row

For the fourth consecutive year, Michelle Calcote King, principal & president of Reputation Ink, a marketing and public relations firm serving B2B professional services firms, has been named to the Lawdragon Global 100 Leaders in Legal Strategy & Consulting list.

The 2026 Lawdragon Global 100 list, now celebrating its 12th year as an industry standard for legal strategy excellence, recognizes top professionals helping law firms strengthen their market position and operational effectiveness. Judging panels rigorously evaluate candidates through a comprehensive process that combines submissions, journalistic research and client testimonials. 

“The legal profession is booming, and so are its most cherished advisors,” Lawdragon commented. “Professional recruiters; specialists in communications – from litigation to crisis to M&A; alongside jury selection experts, a ghostwriter and a historical detective make this guide indispensable to those aiming to keep their practices top shelf.”

King established Reputation Ink in 2011, developing the agency into a respected player in the legal marketing sector, serving corporate law firms nationwide. Industry award and ranking programs consistently recognize Reputation Ink among the premier legal PR firms. 

“Visibility and credibility have never been more important for law firms than they are today,” said King. “We believe the firms that consistently educate, communicate and share their expertise will be the ones that build the strongest reputations and deepest client trust over time.”

Beyond her agency leadership, King hosts the “Spill the Ink” podcast, exploring thought leadership and visibility strategies through conversations with innovators in the legal, architecture, engineering and construction (AEC) industries. 

King is active in various professional organizations, serving on the Legal Marketing Association Southeast Region board and frequently presenting at industry-leading events. Her team consistently produces high-value resources for the legal community, including their signature monthly newsletter, which highlights significant upcoming awards and editorial opportunities for attorneys and law firms.