Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view risk. For the first time, reputational risk trumped revenue as…
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and…
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the…
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this topic?” It’s a sentence I’ve read many times, as it…
How Much Should Your Law Firm Spend on Public Relations?
Michelle Calcote King | Nov. 2, 2025 | INKsights Blog
Public relations (PR) is no longer a “nice to have”…
The Ultimate Law Firm Marketer Holiday Gift Guide: 2025 Edition
Michelle Calcote King | Oct. 24, 2025 | INKsights Blog
‘Twas the night before holiday vacation, and all through the…
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question —…
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due…
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and AI discovery with these tips to boost your firm’s visibility.
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong…
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While…
