Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025 | Inksights
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips
Raychel Lean | Mar. 4, 2025 | Inksights
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking…
Attorney bios are a business development tool. Here’s how to use them
Raychel Lean | Oct. 31, 2024 | Inksights
Attorney bios are among the most frequently visited pages on a law firm’s website, used by decision-makers to compare and…
Social media video matters: why and how to do it at your law firm (with examples)
Sofia Millar | Apr. 30, 2024 | Inksights
If you want to keep the social media algorithm happy — and more importantly, your…
The ultimate law firm marketer holiday gift guide: 2023 edition
Michelle Calcote King | Oct. 24, 2023 | Inksights
‘Twas the night before holiday vacation, and all through the law firm, not a body…
