Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026 | INKsights Blog
A Recap of Key Insights From Reputation Ink’s Panel at the Legal Marketing Association Annual Conference I returned last week…
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026 | INKsights Blog
If you subscribe to our newsletter, then you know that…
Law Firm PR: 14 Things That Are (Almost) Never a Story
Michelle Calcote King | Mar. 30, 2026 | INKsights Blog
For a recent attorney media training session, we developed an…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next Chambers USA research cycle. That’s our mantra at Reputation Ink,…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s…
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results,…
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions For many law firms, marketing in 2026 feels harder than…
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of…
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view…
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and substantial costs associated with attorney departures, firms need every competitive…
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the…
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this…
