Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about…
Touting Your Award Wins: How to Stay in Compliance with Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026 | INKsights Blog
If you subscribe to our newsletter, then you know that…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content”…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In…
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results,…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The meeting happens, notes are taken, action items are discussed and…
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds…
