With two decades of marketing and PR experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries.

Earlier career

Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. In that role, she managed a team of 18 senior-level consultants residing in 16 states and oversaw client service delivery for a range of small, medium and large corporate law firms across the country in 25 states. Prior to this role, Michelle was the Public Relations Director for a regional marketing firm based in Jacksonville, Florida.

Award-winning community leader

In 2015, Michelle was named a “Woman of Influence” by the Jacksonville Business Journal. She was recognized by the paper in 2008 as one of the city’s “40 under 40” up-and-coming professionals.

Michelle is an active community leader. Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a Trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville.

Media-savvy publicist

Skilled in creating angles the press responds to, Michelle has secured media coverage for clients in outlets such as The Wall Street Journal, the Financial Times and CNBC. She’s also safeguarded her clients’ reputations, serving as a spokesperson and media strategist in high-stakes crises across the U.S. and Canada, including train derailments, union/management disputes, wide-scale corporate layoffs and numerous high-profile lawsuits.