Michelle Calcote King

Michelle Calcote King is a visibility and authority strategist for professional services firms and the founder and president of Reputation Ink, a marketing and public relations agency serving law firms, architecture, engineering and construction (AEC) firms, financial services firms and other expertise-driven B2B organizations. She helps firms translate deep technical and professional expertise into market influence through strategic public relations, thought leadership, content marketing and visibility-driven positioning.

Since founding Reputation Ink in 2011, Michelle has worked with professional services firms across the country to strengthen their reputations, elevate industry authority and drive business growth through strategic communications. Her work focuses heavily on helping firms clarify what they want to be known for, communicate that expertise more effectively and build the visibility and credibility that influence hiring decisions in increasingly competitive markets.

Shaping the Conversation in Legal and AEC Marketing

Michelle’s leadership has earned her a place on Lawdragon Global’s 100 Leaders in Legal Strategy & Consulting list four years running. She serves on the board of the Legal Marketing Association (LMA) Southeast Region, has served on the Northeast Florida board of the Society for Marketing Professional Services (SMPS), and completed a three-year term on the Florida Bar’s Grievance Committee. She’s been recognized by the Jacksonville Business Journal as a “Woman of Influence” and a “40 Under 40” honoree, as well as a “Top Entrepreneur” by the Jacksonville Daily Record.

A sought-after speaker and frequent media contributor, Michelle presents regularly on public relations, content marketing and thought leadership for organizations such as LMA and SMPS. She also hosts Spill the Ink, a podcast exploring brand visibility and marketing strategy for B2B professional services firms, featuring conversations with hundreds of leaders in the legal, AEC and consulting industries.

From London’s Tech Scene to Leading a National Agency

Michelle’s public relations and marketing career began in London, where she worked for a high-tech PR agency during the dotcom boom. There, she discovered her niche: helping firms take complex, technical ideas and shape them into clear, compelling narratives. From there, she held PR and marketing roles in Australia and the U.S. Southeast, eventually becoming PR director for a regional firm in Jacksonville, Florida, and later, senior vice president at a national agency serving corporate law firms. In that role, she managed a distributed team of senior consultants across 16 states and oversaw client strategy for firms in more than half the country.

Michelle holds a master’s degree in international communications from the University of Florida. Today, she brings that global perspective, combined with deep industry knowledge and a relentless commitment to storytelling, to every client she serves.