A podcast on thought leadership and brand visibility for professional services firms

Business Development Tips From a Former Big-Law Attorney Turned Coach With Elise Holtzman of The Lawyer’s Edge

In this episode of the Spill the Ink! podcast, Michelle Calcote King speaks with Elise Holtzman of The Lawyer’s Edge to hear her thoughts on business development for law firms. The two go over some of the common pitfalls and the three pillars to focus on to avoid them. They also dive into topics like marketing, setting new goals and women in the legal industry. Stay tuned to hear it all for yourself!

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How Law Firms Can Survive a PR Crisis With Crisis Simulations Featuring Bill Coletti of Kith Crisis Management

Michelle Calcote King talks with Bill Coletti, the CEO of Kith Crisis Management, to learn how law firms can survive crisis situations. The two discuss how to prepare for a crisis, the important steps of dealing with one and how to recover afterward. They then break down Kith’s process, including simulations and handling social media. Find out the rest by listening to this episode of the Spill the Ink! podcast.

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How Law Firms Can Make Lasting Changes in Diversity and Inclusion with Chris Kirby and Dominica McGinnis of BridgeField Group

Michelle Calcote King hosts Chris Kirby and Dominica McGinnis of BridgeField Group to find out about their approach to diversity and inclusion. They go over the unique challenges of diversity and BridgeField’s process for building relationships. The three also touch on pressing topics such as mental health, the hiring process and making lasting changes. Find out the rest by listening to this episode of the Spill the Ink! podcast.

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Marketing Tips for Solo Attorneys and Small Firms with Allison Williams of the Law Firm Mentor

On this episode of the Spill the Ink! podcast, Michelle Calcote King sits down with Allison Williams, the Founder of the Law Firm Mentor, to learn more about how to improve your marketing as a smaller law firm. They start by talking through Allison’s own rocky start as a lawyer and finding other good lawyers to work with. They transition into marketing advice, going through how to improve your social media, smoothing out your marketing cycle and answering the question “is buying leads worth it?”

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How to Improve Your Law Firm’s LinkedIn with Stefanie Marrone of Stefanie Marrone Consulting

Michelle Calcote King hosts Stefanie Marrone to find out her approach to improving your law firm’s LinkedIn profile. Together they go over the full process, from how often you should post to creating multimedia content to LinkedIn groups and more. Stefanie goes into detail on her story and how she found success on her own LinkedIn page. They even find time to discuss the specific content that performs well on the website. Learn all of this and more on this episode of the Spill the Ink! podcast!

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How to Become a Reliable Media Source with Christopher Melcher of Walzer Melcher LLP

On this episode of the Spill the Ink! podcast, Michelle Calcote King sits down with Christopher Melcher, a Partner of Walzer Melcher LLP, to learn the secret behind becoming a legal source for media outlets. Christopher talks about finding his start as a source and how he leveraged it into the career he has today. They go over the pitch process, preparing to speak on television and the importance of relationships. Stay tuned for more!

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Raising the Standards for Legal Surveys and Awards with Kerry Benn of Law360

Law360 is a news source that commits themselves to a greater level of quality and integrity. Their website has grown considerably over the years, expanding their reporting to every corner of the legal industry. They recently launched Law360 Pulse to dive even deeper into the business of law, including in-depth surveys and research. Along with their trusted rankings, they have set the bar high for legal journalism. Now they’re willing to talk through their process for the law firms that want to get ahead.

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The Power of Research in Content Marketing With Michele Linn of Mantis Research

In this episode of the Spill the Ink! podcast, Michelle Calcote King interviews Michele Linn, the Co-founder and Chief Strategy Officer for Mantis Research, to find out more about how research can transform marketing and more. The two go through research and the common mistakes to avoid early on. They then dive deeper into the process, talking through strategy, finding the right people to survey and promoting your research.

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Holding Law Firms to a Higher Standard with Elizabeth Petit of Best Lawyers

Michelle Calcote King hosts Elizabeth Petit, Director of Research and Development and Managing Editor at Best Lawyers, to learn more about how they rank law firms. They go over their qualifications, how they consider diversity and their response to feedback. Elizabeth then goes over the common mistakes and best advice for law firms to help their rankings. Find out all this and more on this episode of the Spill the Ink! podcast.

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The Thorough Process of Ranking Law Firms with Michael Rafalowich of Euromoney Institutional Investor

On this episode of Spill the Ink!, Michelle Calcote King interviews Michael Rafalowich, the Litigation Managing Editor at Euromoney Institutional Investor. Together, they dive into how Benchmark Litigation researches and ranks law firms across the United States and Canada. Michael discusses his criteria, why he visits firms in person and how they can improve their standing. They also talk about how Michael responds to feedback from firms about their rank. Stay tuned!

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How to Differentiate and Market Your Law Firm with Ken Hardison of PILMMA

Michelle Calcote King talks with Ken Hardison, President of PILMMA, to walk through his approach to legal marketing. The two discuss how to find your niche as a law firm, some common mistakes lawyers make when advertising and how best to use grassroots marketing. Ken even goes into rising trends in legal marketing that you should be on the lookout for. Find out all of this and more by listening to this episode of Spill the Ink!

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Revolutionizing Marketing Through Meaningful Videos with Melissa Costello of MELISSACOSTELLO.COM

On this episode of Spill the Ink, Michelle Calcote King sits down with Melissa Costello, Creative Lead and Chief Storyteller of MELISSACOSTELLO.com, to talk about how to sell through storytelling. From knowing how to use emotion to learning how she makes her videos, Melissa walks listeners through her in-depth process. They also dive into Melissa’s early career and how she found her unique passion. Stay tuned!

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Making the Most of Your Social Media with Adrian Dayton of ClearView Social

Michelle Calcote King interviews Adrian Dayton, the Founder and CEO of ClearView Social, to break down his advice for improving your professional social media. They discuss how to work LinkedIn to your benefit, which platforms you should use and how to strike the balance between being personal and being professional. They also get into how COVID has changed the social media landscape — and how to adjust. Tune in to hear it all on this episode of Spill the Ink.

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Accelerating Business Development for Law Firms With David Ackert of Ackert Inc.

On this episode of the Spill the Ink Podcast, Michelle Calcote King sits down with David Ackert, Founder of Ackert Inc., to find out his approach to business development. They talk about what separates PipelinePlus from other CRMs, the psychology behind lawyers and legal marketers and where technology is heading from here. Stay tuned to learn all this and more!

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Cultivating the Next Generation of Lawyers with Wendy Merrill of DRI

Michelle Calcote King takes the time to interview Wendy Merrill, the Executive Vice President of Growth Strategy & Branding at DRI, and get her perspective on the changing world of law. They discuss what DRI offers to defense attorneys, how to use LinkedIn to build your brand and how millennials are changing the landscape. Find out the details on this episode of the Spill the Ink Podcast.

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Managing Partner Series: Aaron Y. Strauss of A.Y. Strauss

In this episode of Spill the Ink, Michelle Calcote King is joined by Aaron Y. Strauss, Founder and Managing Partner of A.Y. Strauss, to talk about building your law firm’s brand and culture. Aaron discusses how to succeed and adapt to changes as a young lawyer, what to look for when hiring your team, his social media tips for smaller brands and how to develop a culture that aligns with your firm’s values. Stay tuned!

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Managing Partner Series: Ken Levinson, Levinson and Stefani

In this episode of Spill the Ink, Michelle Calcote King sits down with Ken Levinson, Founding Partner of Levinson and Stefani, to talk about the value of finding your niche and the best way to market your business. Ken discusses why having an area of expertise can help your practice thrive, the way that he uses social media and how to market your company — even if you’re not a marketing specialist. Plus, Ken shares his expert tips for adapting to the changing industry of law. Stay tuned!

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Managing Partner Series: Jamie Rubin, InfoLawGroup LLP

In this episode of Spill the Ink, Michelle Calcote King is joined by Jamie Rubin, Partner at InfoLawGroup LLP, to talk about how a small law firm can find success. Jamie discusses how he found his niche, the importance of communication with clients and different ways to market your business. Stay tuned for more!

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Building Your Personal Brand Through Networking and Business Development With Steve Fretzin

Tune in to this episode of Spill the Ink, where Michelle Calcote King interviews Steve Fretzin, President of FRETZIN, INC. Steve shares advice on personal branding through business development, tips for time management (and other things that law school didn’t teach you) and how to leverage your digital networks. Plus, Steve reveals his process for helping lawyers find their niche. Stay tuned.

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Managing Partner Series: Andrew Schpak, Barran Liebman LLP

In this episode of Spill the Ink, Michelle Calcote King talks with Andrew Schpak, Co-managing Partner of Barran Liebman LLP, about hiring strategies and marketing for your law firm. Andrew discusses his firm’s approach to diversity and inclusion, explains how to develop your expertise and offers pointers for getting everyone involved in the marketing plan. Plus, Andrew shares his tips for managing social media and building a personal brand. Stay tuned.

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Managing Partner Series: Eido Walny, Walny Legal Group LLC

In this episode of Spill the Ink, Michelle Calcote King sits down with Eido Walny, Managing Partner, Founder and Estate Planning Attorney at Walny Legal Group LLC, to talk about strategies for developing your firm. Eido shares advice on leadership, social media trends and marketing tactics to help your firm build a better culture and attract ideal clients. Stay tuned.

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Market Positioning for Law Firms With Great Jakes

In this episode of Spill the Ink, Michelle Calcote King talks with Robert Algeri, Co-founder of the marketing agency Great Jakes, about strategies you can use to gain strong market positioning for your law firm. Robert discusses the three different types of positioning, his approach to digital marketing and how you can generate more revenue by focusing on your expertise. Stay tuned. 

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Law Firm Finance for Marketing Professionals With Tim Corcoran

In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Timothy Corcoran, the Principal of Corcoran Consulting Group, LLC. Together, they discuss the transformation of outdated business models in law firms, how the pandemic has accelerated change in the legal industry and what marketers need to know to navigate the shifting landscape. Tim also offers some practical advice for updating the way your firm makes money and allocates resources. Stay tuned

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How Professional Services Firms Can Leverage Live Video to Build Their Brands Online

Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video. 

Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media.

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Best Practices in Business Ethics to Keep You Out of Trouble

Kevin Foster is the CEO of Business Ethics Advisors, LLC, a consulting firm that specializes in helping individuals and organizations make ethical decisions. Kevin founded the company based on his own experience of ignoring ethical traps, which led to him spending 37 months in a federal prison. He now uses his business ethics expertise to train leaders to identify, assess and mitigate ethical risks while promoting ethical decision-making and risk management.

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Managing Partner Series: Luis Scott of Bader Scott Injury Lawyers

Luis has helped hundreds of firms to level up their clientele and reach. He understands how to guide lawyers to take charge of their practice and build long-term relationships rather than simple business contracts. And, it all starts with alignment. 

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Marketing Insights and Ideas to Create More Traffic for Your Firm

Richard Jacobs is the Founder and President of Speakeasy Marketing, Inc. He specializes in helping attorneys break free from 70 hour work weeks and marginal law practices. Richard has helped over 1,000attorneys regain balance in their lives and turn their law practices into successful businesses. He is also the founder of The Good Night’s Sleep Project, a company dedicated to helping busy professionals get their best sleep with custom-tailored pillows.

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An In-House Legal Recruiter Provides Insights Into In-House Counsel

Amy Rowland is the Founder of Varia Search, a boutique legal search firm that uses a bespoke approach to fill in-house department roles, from general counsel to paralegal. Amy’s expert matchmaking method results in candidates who love their new jobs and satisfied clients who value their new hires. Prior to starting Varia Search, Amy held in-house roles at two large international companies and was a staff attorney at Paul, Weiss, Rifkind, Wharton & Garrison. 

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Creating Websites that Get People to Convert

Chris Dayley is a Neuromarketer and the Owner of Smart CRO, an agency that specializes in helping e-commerce companies create profitable websites and build high-impact A/B testing programs. With over seven years of experience with Conversion Rate Optimization (CRO), Chris is an expert at improving website profitability using psychology-based testing and analytics. 

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How to Be a Law Firm Thought Leader and Win Clients

Michelle Calcote King, the Principal and President of Reputation Ink, knows that showcasing your track record as a thought leader is the key to law firm growth. Michelle and her skilled team of writers and editors have the marketing expertise to help lawyers establish themselves as influential thought leaders in their industry—and, ultimately, get more clients.

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How to Win the War Against Legalese

According to Michelle Calcote King, the Principal and President of Reputation Ink, clear and concise writing is the key to helping law firms effectively communicate with their clients. With all the information that people are consuming every day, it is especially important for businesses—specifically law firms—to take the time to simplify and shorten their content. As Michelle says, “clarity wins the game” when it comes to successful marketing.

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LinkedIn Advertising for Law Firms: What You Need to Know

AJ Wilcox, the Founder of B2Linked, has built countless ad campaigns in the last 15 years. After discovering the power of advertising on LinkedIn, he decided to create an agency that helps businesses and entrepreneurs stand out and build stronger customer relationships on the professional platform. With AJ’s expert advice, you can start creating LinkedIn Ads that tap into your ideal target market—and stop spending money on the intrusive ads that don’t work.

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Lessons from Creating and Building the World's First and Largest Expert Witness Search and Referral Firm

Using Round Table Group’s extensive collection of Nobel Prize winners, presidents of universities, and many more, lawyers can easily find the expert they need for their next case. What’s more, Russ has not only hacked the process of connecting lawyers and attorneys, but he has also transformed his company into a valuable marketing, branding, and business development resource. 

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How Lawyers Can Get More Speaking Engagements

Speaking opportunities are, without a doubt, a strong marketing, PR, and business development tool for attorneys and law firms. That’s why Steve Markman created his valuable coaching and training programs at Markman Speaker Management, LLC—to help hundreds of lawyers land speaking engagements that boost their visibility and improve their firm’s bottom line.

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Using Reader Data to Inform Law Firm Marketing and Business Development

Unless you're Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra, who understands the importance behind tracking what your readers want and giving it to them. Adrian has spent the last 12 years working with firms to broaden their readership and build connections that align with their view of success.

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Data Quality Best Practices for Law Firm CRMs

As an expert on CRM systems, Dave Whiteside has helped countless firms take their businesses to the next level. With an up-to-date CRM system and well-maintained data quality, law firms can successfully achieve year-over-year growth—and Dave and his team at CLIENTSFirst Consulting are here to help them do just that. 

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SEO for Personal Injury Law Firms

Chris Dreyer, an SEO expert, has been crafting stellar content strategies for personal injury attorneys over the past several years. He knows all the secrets and strategies for dominating first-page rankings on Google, driving traffic to your website and building your credibility online. So, what is his expert advice for lawyers and law firms looking to optimize their online presence?

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Best Practices for Lawyer Media Interviews

Michelle Calcote King, the Principal and President of Reputation Ink, knows the ins and outs of giving stellar interviews and building lasting relationships with journalists and reporters in your field. Her best practices will save you time and effort—and help you avoid any misrepresentations or technical snafus. 

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Media Relations for Lawyers

Michelle Calcote King, the Principal and President of Reputation Ink, has just the right tips and tricks for getting your story to the right news source. She knows the benefits of a featured article, and that’s why her team is here to serve as matchmaker between the attorneys at your firm and top media publications.

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Ghostwriting for Law Firm Thought Leadership

So, how do you effectively market yourself to potential clients while still staying billable? According to Wayne Pollock, the Founder of Law Firm Editorial Service, the solution is simple: hire a ghostwriter.

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How to Start a Law Blog

When someone is looking for a lawyer, they want to know that they’ll be working with a professional that understands their needs and can help with their unique challenges. One of the most effective ways for a lawyer to share their expertise and engage with these potential clients is to start a legal blog.

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ABOUT THIS PODCAST

On Spill the Ink, Reputation Ink’s Principal & President Michelle Calcote King interviews lawyers, architects, engineers, construction professionals, marketing and business development pros, journalists, and a range of consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.