A podcast on law firm thought leadership and brand visibility

So, how do you effectively market yourself to potential clients while still staying billable? According to Wayne Pollock, the Founder of Law Firm Editorial Service, the solution is simple: hire a ghostwriter.

Speaking opportunities are, without a doubt, a strong marketing, PR, and business development tool for attorneys and law firms. That’s why Steve Markman created his valuable coaching and training programs at Markman Speaker Management, LLC—to help hundreds of lawyers land speaking engagements that boost their visibility and improve their firm’s bottom line.

Chris Dreyer, an SEO expert, has been crafting stellar content strategies for personal injury attorneys over the past several years. He knows all the secrets and strategies for dominating first-page rankings on Google, driving traffic to your website and building your credibility online. So, what is his expert advice for lawyers and law firms looking to optimize their online presence?

As an expert on CRM systems, Dave Whiteside has helped countless firms take their businesses to the next level. With an up-to-date CRM system and well-maintained data quality, law firms can successfully achieve year-over-year growth—and Dave and his team at CLIENTSFirst Consulting are here to help them do just that. 

Unless you're Adrian Lürssen, Co-Founder and VP of Strategic Development at JD Supra, who understands the importance behind tracking what your readers want and giving it to them. Adrian has spent the last 12 years working with firms to broaden their readership and build connections that align with their view of success.

Using Round Table Group’s extensive collection of Nobel Prize winners, presidents of universities, and many more, lawyers can easily find the expert they need for their next case. What’s more, Russ has not only hacked the process of connecting lawyers and attorneys, but he has also transformed his company into a valuable marketing, branding, and business development resource. 

AJ Wilcox, the Founder of B2Linked, has built countless ad campaigns in the last 15 years. After discovering the power of advertising on LinkedIn, he decided to create an agency that helps businesses and entrepreneurs stand out and build stronger customer relationships on the professional platform. With AJ’s expert advice, you can start creating LinkedIn Ads that tap into your ideal target market—and stop spending money on the intrusive ads that don’t work.

Chris Dayley is a Neuromarketer and the Owner of Smart CRO, an agency that specializes in helping e-commerce companies create profitable websites and build high-impact A/B testing programs. With over seven years of experience with Conversion Rate Optimization (CRO), Chris is an expert at improving website profitability using psychology-based testing and analytics. 

Amy Rowland is the Founder of Varia Search, a boutique legal search firm that uses a bespoke approach to fill in-house department roles, from general counsel to paralegal. Amy’s expert matchmaking method results in candidates who love their new jobs and satisfied clients who value their new hires. Prior to starting Varia Search, Amy held in-house roles at two large international companies and was a staff attorney at Paul, Weiss, Rifkind, Wharton & Garrison. 

Richard Jacobs is the Founder and President of Speakeasy Marketing, Inc. He specializes in helping attorneys break free from 70 hour work weeks and marginal law practices. Richard has helped over 1,000attorneys regain balance in their lives and turn their law practices into successful businesses. He is also the founder of The Good Night’s Sleep Project, a company dedicated to helping busy professionals get their best sleep with custom-tailored pillows.

When someone is looking for a lawyer, they want to know that they’ll be working with a professional that understands their needs and can help with their unique challenges. One of the most effective ways for a lawyer to share their expertise and engage with these potential clients is to start a legal blog.

Michelle Calcote King, the Principal and President of Reputation Ink, has just the right tips and tricks for getting your story to the right news source. She knows the benefits of a featured article, and that’s why her team is here to serve as matchmaker between the attorneys at your firm and top media publications.

Michelle Calcote King, the Principal and President of Reputation Ink, knows the ins and outs of giving stellar interviews and building lasting relationships with journalists and reporters in your field. Her best practices will save you time and effort—and help you avoid any misrepresentations or technical snafus. 

According to Michelle Calcote King, the Principal and President of Reputation Ink, clear and concise writing is the key to helping law firms effectively communicate with their clients. With all the information that people are consuming every day, it is especially important for businesses—specifically law firms—to take the time to simplify and shorten their content. As Michelle says, “clarity wins the game” when it comes to successful marketing.

Luis has helped hundreds of firms to level up their clientele and reach. He understands how to guide lawyers to take charge of their practice and build long-term relationships rather than simple business contracts. And, it all starts with alignment. 

Michelle Calcote King, the Principal and President of Reputation Ink, knows that showcasing your track record as a thought leader is the key to law firm growth. Michelle and her skilled team of writers and editors have the marketing expertise to help lawyers establish themselves as influential thought leaders in their industry—and, ultimately, get more clients.

Kevin Foster is the CEO of Business Ethics Advisors, LLC, a consulting firm that specializes in helping individuals and organizations make ethical decisions. Kevin founded the company based on his own experience of ignoring ethical traps, which led to him spending 37 months in a federal prison. He now uses his business ethics expertise to train leaders to identify, assess and mitigate ethical risks while promoting ethical decision-making and risk management.

Stephanie Liu is a Live Streaming Strategist and the host of Lights, Camera, Live on Facebook, where she teaches professionals to transform their social media marketing strategy. She is the Founder of Stephanie Liu Marketing, an agency dedicated to helping you captivate your audience and master the art of social marketing. Additionally, Stephanie is the Co-founder and Co-organizer of Leap Into Live Streaming Bootcamp, a virtual event designed as a crash course in live video. 

Stephanie has a bachelor’s degree in psychology from San Diego State University and is a certified Neuro Linguistic Programming Trainer. Stephanie’s work has been recognized and awarded by Forbes, Online Marketing Media and Advertising (OMMA), PR Daily, Forrester, Gartner and 1to1 Media. She has spoken at many events, including Social Media Marketing World, VidCon, and Podcast Movement. Stephanie is also the co-author of the book, The Ultimate Guide to Social Media.