Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth,…
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In…
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that…
Beyond Business Cards: Authentic Networking for New Law Firm Partners
Reputation Ink | May. 27, 2025 | Spill The Ink Podcast
In this episode, Michelle Calcote King sits down with Megan Senese, co-founder and principal at stage, a woman-owned legal marketing…
AEC Strategy Driven by True Connection, Not Transactional Relationships
Reputation Ink | May. 5, 2025 | Spill The Ink Podcast
Technical expertise is merely table stakes in the AEC industry….
Giving Up Carbon-Copy Market Entry Tactics in AEC Firms
Reputation Ink | Apr. 22, 2025 | Spill The Ink Podcast
“We didn’t want to be somebody that just came in…
Attorney Work-Life Balance: Managing Boundaries and Client Relations
Reputation Ink | Apr. 10, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King speaks with Amanda Waesch, who chairs marketing and business development…
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t…
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink Podcast
Law firms are often seen as slow to change, but…
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink Podcast
Professional growth can come from the most unexpected relationships. Reagan Branham, Chief Marketing Officer at HERA laboratory planners, discusses the…
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink Podcast
In this episode, John Byrne, the Chief Marketing Officer at…
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink Podcast
Emily McKeown and Lindsay Tiffany work for different law firms…
