Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Crafting AEC content that captivates and inspires learning
Reputation Ink | Aug. 5, 2024 | Spill The Ink
With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a…
Why your attorneys should feel like part of the marketing team
Reputation Ink | Jul. 5, 2024 | Spill The Ink
On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in…
Lessons from marketing a legacy construction firm on its 100th anniversary
Reputation Ink | Jun. 5, 2024 | Spill The Ink
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to…
What non-attorney CEOs bring to law firm operations
Reputation Ink | May. 5, 2024 | Spill The Ink
It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do…
Architecture marketer spotlight: Marketing analytics, photography and a people-centric strategy
Reputation Ink | Apr. 5, 2024 | Spill The Ink
Michael Mantese is the marketing director at Eskew Dumez Ripple and an accomplished photographer. He…
Mental health in law: Strategies for firm leaders
Reputation Ink | Mar. 5, 2024 | Spill The Ink
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high…
Architecture marketer spotlight: Benefits of niche marketing for architecture firms
Reputation Ink | Feb. 5, 2024 | Spill The Ink
Heather Blazi is the architect-turned-marketer in charge of Pfluger Architects’ marketing strategy. She and Michelle discuss niche marketing, expanding into…
Legal marketer spotlight: A servant leadership approach to law firm marketing
Reputation Ink | Jan. 5, 2024 | Spill The Ink
Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia…
Architecture marketer spotlight: Winning AEC business with tailored proposals
Reputation Ink | Dec. 5, 2023 | Spill The Ink
Professional services buyers want to see more than simple boilerplate to inform their decision about…
Why a DEI strategy is a competitive advantage for law firms
Reputation Ink | Nov. 5, 2023 | Spill The Ink
The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it…
How law firms are using videos to generate and nurture leads
Reputation Ink | Oct. 5, 2023 | Spill The Ink
You don’t need to work in an extremely visual industry to make video content that…
Advancing diversity, equity and inclusion opportunities in AEC
Reputation Ink | Sep. 5, 2023 | Spill The Ink
AEC Unites is a new organization working to bridge diversity, equity and inclusion gaps for…
