

Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.

Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink Podcast
In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal…
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink Podcast
Emily McKeown and Lindsay Tiffany work for different law firms but have found deep value…
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink Podcast
With a tight labor market casting a dark shadow over our heads, architecture, engineering and…
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink Podcast
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and…
The Path to Refreshing and Modernizing Gannett Fleming’s Brand
Reputation Ink | Oct. 5, 2024 | Spill The Ink Podcast
To excel in an industry that never stops innovating, you have to be willing to…
What Other Sectors Teach Us About Legal Marketing
Reputation Ink | Sep. 5, 2024 | Spill The Ink Podcast
It’s easy to get lost in the complexities of a legal issue and the nuances…
Crafting AEC Content That Captivates and Inspires Learning
Reputation Ink | Aug. 5, 2024 | Spill The Ink Podcast
With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a…
Why Your Attorneys Should Feel Like Part of the Marketing Team
Reputation Ink | Jul. 5, 2024 | Spill The Ink Podcast
On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in…
Lessons From Marketing a Legacy Construction Firm on Its 100th Anniversary
Reputation Ink | Jun. 5, 2024 | Spill The Ink Podcast
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to…
What Non-attorney CEOs Bring to Law Firm Operations
Reputation Ink | May. 5, 2024 | Spill The Ink Podcast
It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do…
Architecture Marketer Spotlight: Marketing Analytics, Photography and a People-centric Strategy
Reputation Ink | Apr. 5, 2024 | Spill The Ink Podcast
Michael Mantese is the marketing director at Eskew Dumez Ripple and an accomplished photographer. He…
Mental Health in Law: Strategies for Firm Leaders
Reputation Ink | Mar. 5, 2024 | Spill The Ink Podcast
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high…