Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink Podcast
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly…
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink Podcast
Firm-sponsored events strengthen community ties and create opportunities for attorneys…
The Path to Refreshing and Modernizing Gannett Fleming’s Brand
Reputation Ink | Oct. 5, 2024 | Spill The Ink Podcast
To excel in an industry that never stops innovating, you…
What Other Sectors Teach Us About Legal Marketing
Reputation Ink | Sep. 5, 2024 | Spill The Ink Podcast
It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective…
Crafting AEC Content That Captivates and Inspires Learning
Reputation Ink | Aug. 5, 2024 | Spill The Ink Podcast
With endless amounts of stimuli constantly grabbing for our attention,…
Why Your Attorneys Should Feel Like Part of the Marketing Team
Reputation Ink | Jul. 5, 2024 | Spill The Ink Podcast
On paper, Julia Thomas is a one-woman band as Dean…
Lessons From Marketing a Legacy Construction Firm on Its 100th Anniversary
Reputation Ink | Jun. 5, 2024 | Spill The Ink Podcast
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana…
What Non-attorney CEOs Bring to Law Firm Operations
Reputation Ink | May. 5, 2024 | Spill The Ink Podcast
It’s as untraditional as it gets, but having a non-attorney…
Architecture Marketer Spotlight: Marketing Analytics, Photography and a People-centric Strategy
Reputation Ink | Apr. 5, 2024 | Spill The Ink Podcast
Michael Mantese is the marketing director at Eskew Dumez Ripple…
Mental Health in Law: Strategies for Firm Leaders
Reputation Ink | Mar. 5, 2024 | Spill The Ink Podcast
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues…
Architecture Marketer Spotlight: Benefits of Niche Marketing for Architecture Firms
Reputation Ink | Feb. 5, 2024 | Spill The Ink Podcast
Heather Blazi is the architect-turned-marketer in charge of Pfluger Architects’…
Legal Marketer Spotlight: A Servant Leadership Approach to Law Firm Marketing
Reputation Ink | Jan. 5, 2024 | Spill The Ink Podcast
Law firms are relationship-driven businesses — and not only in…
