Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
How law firms are using videos to generate and nurture leads
Reputation Ink | Oct. 5, 2023 | Spill The Ink Podcast
You don’t need to work in an extremely visual industry to make video content that drives revenue and brings in…
Advancing diversity, equity and inclusion opportunities in AEC
Reputation Ink | Sep. 5, 2023 | Spill The Ink Podcast
AEC Unites is a new organization working to bridge diversity, equity and inclusion gaps for…
Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning
Reputation Ink | Aug. 5, 2023 | Spill The Ink Podcast
Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior…
How to run a better law firm business
Reputation Ink | Jul. 5, 2023 | Spill The Ink Podcast
Running a business is hard. Now try being a lawyer on top of it all. In this episode, Michelle invites…
Building genuine connections as business developers and marketers
Reputation Ink | Jun. 5, 2023 | Spill The Ink Podcast
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight…
AI for law firms: The good, the bad and the future
Reputation Ink | May. 5, 2023 | Spill The Ink Podcast
Many businesses have spent the past year navigating the increasing use of artificial intelligence in…
How AEC firms can use employee phone videos to fuel connection and engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink Podcast
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t…
Architecture marketer spotlight: Building client experience into a firm’s brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer…
Architecture marketer spotlight: Knowledge management and marketing in harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink Podcast
We continue our architecture marketer spotlight series with Katie Robinson, a principal and the chief…
Architecture marketer spotlight: The warp speed evolution of AEC marketing
Reputation Ink | Jan. 5, 2023 | Spill The Ink Podcast
The marketing industry is evolving at warp speed, as Jennifer Haferbecker, the chief marketing office at HGA, tells Michelle in…
Insights on scaling and selling multimillion-dollar professional services firms
Reputation Ink | Dec. 5, 2022 | Spill The Ink Podcast
Running a business isn’t just crunching numbers; it’s an art form. For professional services firm…
The value of market research for architecture, engineering and construction firms
Reputation Ink | Nov. 5, 2022 | Spill The Ink Podcast
Making a decision? Research is key. Market research empowers architecture, engineering and construction firms to…
