Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Architecture Marketer Spotlight: Benefits of Niche Marketing for Architecture Firms
Reputation Ink | Feb. 5, 2024 | Spill The Ink Podcast
Heather Blazi is the architect-turned-marketer in charge of Pfluger Architects’ marketing strategy. She and Michelle discuss niche marketing, expanding into…
Legal Marketer Spotlight: A Servant Leadership Approach to Law Firm Marketing
Reputation Ink | Jan. 5, 2024 | Spill The Ink Podcast
Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia…
Architecture Marketer Spotlight: Winning AEC Business With Tailored Proposals
Reputation Ink | Dec. 5, 2023 | Spill The Ink Podcast
Professional services buyers want to see more than simple boilerplate to inform their decision about…
Why a DEI Strategy is a Competitive Advantage for Law Firms
Reputation Ink | Nov. 5, 2023 | Spill The Ink Podcast
The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it…
How Law Firms Are Using Videos to Generate and Nurture Leads
Reputation Ink | Oct. 5, 2023 | Spill The Ink Podcast
You don’t need to work in an extremely visual industry to make video content that…
Advancing Diversity, Equity and Inclusion Opportunities in AEC
Reputation Ink | Sep. 5, 2023 | Spill The Ink Podcast
AEC Unites is a new organization working to bridge diversity, equity and inclusion gaps for…
Architecture Marketer Spotlight: Insights Into Strengthening a Firm’s Identity and Positioning
Reputation Ink | Aug. 5, 2023 | Spill The Ink Podcast
Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina….
How to Run a Better Law Firm Business
Reputation Ink | Jul. 5, 2023 | Spill The Ink Podcast
Running a business is hard. Now try being a lawyer on top of it all….
Building Genuine Connections as Business Developers and Marketers
Reputation Ink | Jun. 5, 2023 | Spill The Ink Podcast
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight…
AI for Law Firms: The Good, the Bad and the Future
Reputation Ink | May. 5, 2023 | Spill The Ink Podcast
Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are…
How AEC Firms Can Use Employee Phone Videos to Fuel Connection and Engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink Podcast
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks…
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer…
