Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning
Reputation Ink | Aug. 5, 2023 | Spill The Ink
Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina….
How to run a better law firm business
Reputation Ink | Jul. 5, 2023 | Spill The Ink
Running a business is hard. Now try being a lawyer on top of it all….
Building genuine connections as business developers and marketers
Reputation Ink | Jun. 5, 2023 | Spill The Ink
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight…
AI for law firms: The good, the bad and the future
Reputation Ink | May. 5, 2023 | Spill The Ink
Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are…
How AEC firms can use employee phone videos to fuel connection and engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks…
Architecture marketer spotlight: Building client experience into a firm’s brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer…
Architecture marketer spotlight: Knowledge management and marketing in harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink
We continue our architecture marketer spotlight series with Katie Robinson, a principal and the chief marketing officer at LS3P, an…
Architecture marketer spotlight: The warp speed evolution of AEC marketing
Reputation Ink | Jan. 5, 2023 | Spill The Ink
The marketing industry is evolving at warp speed, as Jennifer Haferbecker, the chief marketing office…
Insights on scaling and selling multimillion-dollar professional services firms
Reputation Ink | Dec. 5, 2022 | Spill The Ink
Running a business isn’t just crunching numbers; it’s an art form. For professional services firm…
The value of market research for architecture, engineering and construction firms
Reputation Ink | Nov. 5, 2022 | Spill The Ink
Making a decision? Research is key. Market research empowers architecture, engineering and construction firms to make strategic business choices that…
Virtual communication for legal professionals
Reputation Ink | Oct. 5, 2022 | Spill The Ink
Remote work and virtual meetings are the new norm, and legal professionals should be equipped…
Branding your architecture, engineering and construction firm
Reputation Ink | Sep. 5, 2022 | Spill The Ink
How a potential client perceives your AEC firm holds significant sway over their decision-making process….
