Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Lessons From Marketing a Legacy Construction Firm on Its 100th Anniversary
Reputation Ink | Jun. 5, 2024 | Spill The Ink Podcast
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana…
What Non-attorney CEOs Bring to Law Firm Operations
Reputation Ink | May. 5, 2024 | Spill The Ink Podcast
It’s as untraditional as it gets, but having a non-attorney…
Architecture Marketer Spotlight: Marketing Analytics, Photography and a People-centric Strategy
Reputation Ink | Apr. 5, 2024 | Spill The Ink Podcast
Michael Mantese is the marketing director at Eskew Dumez Ripple…
Mental Health in Law: Strategies for Firm Leaders
Reputation Ink | Mar. 5, 2024 | Spill The Ink Podcast
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry continues…
Architecture Marketer Spotlight: Benefits of Niche Marketing for Architecture Firms
Reputation Ink | Feb. 5, 2024 | Spill The Ink Podcast
Heather Blazi is the architect-turned-marketer in charge of Pfluger Architects’…
Legal Marketer Spotlight: A Servant Leadership Approach to Law Firm Marketing
Reputation Ink | Jan. 5, 2024 | Spill The Ink Podcast
Law firms are relationship-driven businesses — and not only in…
Architecture Marketer Spotlight: Winning AEC Business With Tailored Proposals
Reputation Ink | Dec. 5, 2023 | Spill The Ink Podcast
Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you….
Why a DEI Strategy is a Competitive Advantage for Law Firms
Reputation Ink | Nov. 5, 2023 | Spill The Ink Podcast
The legal industry isn’t known for its trailblazing progress on…
How Law Firms Are Using Videos to Generate and Nurture Leads
Reputation Ink | Oct. 5, 2023 | Spill The Ink Podcast
You don’t need to work in an extremely visual industry…
Advancing Diversity, Equity and Inclusion Opportunities in AEC
Reputation Ink | Sep. 5, 2023 | Spill The Ink Podcast
AEC Unites is a new organization working to bridge diversity, equity and inclusion gaps for Black talent and Black-owned businesses…
Architecture Marketer Spotlight: Insights Into Strengthening a Firm’s Identity and Positioning
Reputation Ink | Aug. 5, 2023 | Spill The Ink Podcast
Jill Davis leads the marketing department at Cline Design, an…
How to Run a Better Law Firm Business
Reputation Ink | Jul. 5, 2023 | Spill The Ink Podcast
Running a business is hard. Now try being a lawyer…
