Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Architecture Marketer Spotlight: Winning AEC Business With Tailored Proposals
Reputation Ink | Dec. 5, 2023 | Spill The Ink Podcast
Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you….
Why a DEI Strategy is a Competitive Advantage for Law Firms
Reputation Ink | Nov. 5, 2023 | Spill The Ink Podcast
The legal industry isn’t known for its trailblazing progress on…
How Law Firms Are Using Videos to Generate and Nurture Leads
Reputation Ink | Oct. 5, 2023 | Spill The Ink Podcast
You don’t need to work in an extremely visual industry…
Advancing Diversity, Equity and Inclusion Opportunities in AEC
Reputation Ink | Sep. 5, 2023 | Spill The Ink Podcast
AEC Unites is a new organization working to bridge diversity, equity and inclusion gaps for Black talent and Black-owned businesses…
Architecture Marketer Spotlight: Insights Into Strengthening a Firm’s Identity and Positioning
Reputation Ink | Aug. 5, 2023 | Spill The Ink Podcast
Jill Davis leads the marketing department at Cline Design, an…
How to Run a Better Law Firm Business
Reputation Ink | Jul. 5, 2023 | Spill The Ink Podcast
Running a business is hard. Now try being a lawyer…
Building Genuine Connections as Business Developers and Marketers
Reputation Ink | Jun. 5, 2023 | Spill The Ink Podcast
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every…
AI for Law Firms: The Good, the Bad and the Future
Reputation Ink | May. 5, 2023 | Spill The Ink Podcast
Many businesses have spent the past year navigating the increasing…
How AEC Firms Can Use Employee Phone Videos to Fuel Connection and Engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink Podcast
Architecture, engineering and construction firms are increasingly integrating video content…
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer Sebranek, the firm’s chief marketing…
Architecture Marketer Spotlight: Knowledge Management and Marketing in Harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink Podcast
We continue our architecture marketer spotlight series with Katie Robinson,…
Architecture Marketer Spotlight: The Warp Speed Evolution of AEC Marketing
Reputation Ink | Jan. 5, 2023 | Spill The Ink Podcast
The marketing industry is evolving at warp speed, as Jennifer…
