Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
The Path to Refreshing and Modernizing Gannett Fleming’s Brand
Reputation Ink | Oct. 5, 2024 | Spill The Ink Podcast
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it….
What Other Sectors Teach Us About Legal Marketing
Reputation Ink | Sep. 5, 2024 | Spill The Ink Podcast
It’s easy to get lost in the complexities of a…
Crafting AEC Content That Captivates and Inspires Learning
Reputation Ink | Aug. 5, 2024 | Spill The Ink Podcast
With endless amounts of stimuli constantly grabbing for our attention,…
Why Your Attorneys Should Feel Like Part of the Marketing Team
Reputation Ink | Jul. 5, 2024 | Spill The Ink Podcast
On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem…
Lessons From Marketing a Legacy Construction Firm on Its 100th Anniversary
Reputation Ink | Jun. 5, 2024 | Spill The Ink Podcast
Reaching 100 years is a commendable accomplishment for any business…
What Non-attorney CEOs Bring to Law Firm Operations
Reputation Ink | May. 5, 2024 | Spill The Ink Podcast
It’s as untraditional as it gets, but having a non-attorney…
Architecture Marketer Spotlight: Marketing Analytics, Photography and a People-centric Strategy
Reputation Ink | Apr. 5, 2024 | Spill The Ink Podcast
Michael Mantese is the marketing director at Eskew Dumez Ripple and an accomplished photographer. He sheds light on the importance…
Mental Health in Law: Strategies for Firm Leaders
Reputation Ink | Mar. 5, 2024 | Spill The Ink Podcast
Reports of attorneys grappling with issues like anxiety, depression and…
Architecture Marketer Spotlight: Benefits of Niche Marketing for Architecture Firms
Reputation Ink | Feb. 5, 2024 | Spill The Ink Podcast
Heather Blazi is the architect-turned-marketer in charge of Pfluger Architects’…
Legal Marketer Spotlight: A Servant Leadership Approach to Law Firm Marketing
Reputation Ink | Jan. 5, 2024 | Spill The Ink Podcast
Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is…
Architecture Marketer Spotlight: Winning AEC Business With Tailored Proposals
Reputation Ink | Dec. 5, 2023 | Spill The Ink Podcast
Professional services buyers want to see more than simple boilerplate…
Why a DEI Strategy is a Competitive Advantage for Law Firms
Reputation Ink | Nov. 5, 2023 | Spill The Ink Podcast
The legal industry isn’t known for its trailblazing progress on…
