Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
Do partnership and video marketing strategies work for law firms?
Reputation Ink | Feb. 5, 2022 | Spill The Ink Podcast
How can law firms cut through the noise to stand out in a highly competitive market? Answering Legal has found…
Building better AEC teams by leading with emotional intelligence
Reputation Ink | Jan. 5, 2022 | Spill The Ink Podcast
What’s the key to building high-performing teams where people feel valued and motivated from start…
AEC business development trends and strategies for a constantly evolving market
Reputation Ink | Dec. 5, 2021 | Spill The Ink Podcast
Reaching your company’s growth targets requires hustle, but putting in the work without a clear…
Legal tech trends: How technology is transforming the legal industry
Reputation Ink | Nov. 5, 2021 | Spill The Ink Podcast
Are you keeping up with the latest trends in legal tech? In this episode of Spill the Ink, our featured…
Happy holidays! A marketer’s reflection on the legal industry
Reputation Ink | Oct. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King and Kevin Aschenbrenner, the Senior Director of Public…
Bye 2022! A marketer’s reflection on the AEC industry
Reputation Ink | Sep. 5, 2021 | Spill The Ink Podcast
Supply chain bottlenecks, labor availability, rising costs and an influx in federal spending on infrastructure…
Building AEC websites that attract new business and support operations
Reputation Ink | Aug. 5, 2021 | Spill The Ink Podcast
An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be…
Niching and podcasting: Tools for attracting new legal clients
Reputation Ink | Jul. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King sits down with Robert Ingalls,…
Developing a strong strategic plan for your law firm
Reputation Ink | Jun. 5, 2021 | Spill The Ink Podcast
In this episode of
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and…
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners Association of America (COAA). The national…
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Reputation Ink | Mar. 5, 2021 | Spill The Ink Podcast
Mark Wainwright is the founder of Wainwright Insight. Mark partners with growing, small and mid-size…
