

Spill the Ink
The Reputation Ink Podcast
Reputation Ink’s Principal & President Michelle Calcote King interviews consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.

Happy holidays! A marketer’s reflection on the legal industry
Reputation Ink | Oct. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King and Kevin Aschenbrenner, the Senior Director of Public Relations at Reputation Ink, discuss…
Bye 2022! A marketer’s reflection on the AEC industry
Reputation Ink | Sep. 5, 2021 | Spill The Ink Podcast
Supply chain bottlenecks, labor availability, rising costs and an influx in federal spending on infrastructure…
Building AEC websites that attract new business and support operations
Reputation Ink | Aug. 5, 2021 | Spill The Ink Podcast
An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset —…
Niching and podcasting: Tools for attracting new legal clients
Reputation Ink | Jul. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King sits down with Robert Ingalls, the Founder of LawPods, to…
Developing a strong strategic plan for your law firm
Reputation Ink | Jun. 5, 2021 | Spill The Ink Podcast
In this episode of
How to improve your legal marketing strategy for the Hispanic market
Reputation Ink | May. 5, 2021 | Spill The Ink Podcast
Your law firm’s marketing strategy is tailored to resonate with the types of clients who…
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America
Reputation Ink | Apr. 5, 2021 | Spill The Ink Podcast
Howie Ferguson is the Executive Director of the Construction Owners Association of America (COAA). The national association consists of public and…
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight
Reputation Ink | Mar. 5, 2021 | Spill The Ink Podcast
Mark Wainwright is the founder of Wainwright Insight. Mark partners with growing, small and mid-size…
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute
Reputation Ink | Feb. 5, 2021 | Spill The Ink Podcast
With more than 20 years of experience consulting with law firms, Marcie Borgal Shunk has…
Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight
Reputation Ink | Jan. 5, 2021 | Spill The Ink Podcast
Lindsay Diven is the Marketing and Sales Manager for Blackbox Connector solutions with Full Sail Partners and a well-known figure in the architecture,…
How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group
Reputation Ink | Dec. 5, 2020 | Spill The Ink Podcast
Matthew Prinn is the Principal of RFP Advisory Group, which partners with legal counsel who are…
The legal media series: Valerie A. Danner With Legal Management Magazine
Reputation Ink | Nov. 5, 2020 | Spill The Ink Podcast
Valerie A. Danner is the Senior Managing Editor of Legal Management magazine, which is the…