Spill the Ink
The Reputation Ink Podcast
Real conversations about what actually works in professional services marketing.
Hosted by Reputation Ink’s Michelle Calcote King and Steven Gallo, this podcast brings together consultants and in-house experts to unpack how law firms, AEC firms and other professional services firms can turn expertise into authority — and authority into growth — through smart thought leadership, public relations and marketing strategy.
Building Genuine Connections as Business Developers and Marketers
Reputation Ink | Jun. 5, 2023 | Spill The Ink Podcast
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every…
AI for Law Firms: The Good, the Bad and the Future
Reputation Ink | May. 5, 2023 | Spill The Ink Podcast
Many businesses have spent the past year navigating the increasing…
How AEC Firms Can Use Employee Phone Videos to Fuel Connection and Engagement
Reputation Ink | Apr. 5, 2023 | Spill The Ink Podcast
Architecture, engineering and construction firms are increasingly integrating video content…
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer Sebranek, the firm’s chief marketing…
Architecture Marketer Spotlight: Knowledge Management and Marketing in Harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink Podcast
We continue our architecture marketer spotlight series with Katie Robinson,…
Architecture Marketer Spotlight: The Warp Speed Evolution of AEC Marketing
Reputation Ink | Jan. 5, 2023 | Spill The Ink Podcast
The marketing industry is evolving at warp speed, as Jennifer…
Insights on Scaling and Selling Multimillion-dollar Professional Services Firms
Reputation Ink | Dec. 5, 2022 | Spill The Ink Podcast
Running a business isn’t just crunching numbers; it’s an art form. For professional services firm owners, having a solid strategy…
The Value of Market Research for Architecture, Engineering and Construction Firms
Reputation Ink | Nov. 5, 2022 | Spill The Ink Podcast
Making a decision? Research is key. Market research empowers architecture,…
Virtual Communication for Legal Professionals
Reputation Ink | Oct. 5, 2022 | Spill The Ink Podcast
Remote work and virtual meetings are the new norm, and…
Branding Your Architecture, Engineering and Construction Firm
Reputation Ink | Sep. 5, 2022 | Spill The Ink Podcast
How a potential client perceives your AEC firm holds significant sway over their decision-making process. If your brand seems outdated…
Shifting Mindsets: Scaling Your Law Firm Business as a Female Owner
Reputation Ink | Aug. 5, 2022 | Spill The Ink Podcast
Intricate gender dynamics exist in a lot of industries, but…
Ditching the Billable-hour Model with the ADVOS Pro P3 Method
Reputation Ink | Jul. 5, 2022 | Spill The Ink Podcast
Could a world exist where law firms don’t operate under…
