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Newsletter Archive

January 22, 2019

High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create that content often stalls the marketing rocket before it ever takes off.

 
January 15, 2019

The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to write, have niche expertise and need to demonstrate that expertise in a non-salesy way.

 
January 08, 2019

Email remains one of the most reliable and consistent vehicles for B2B marketers today. In fact, people sent more of it in 2018 than ever before, and statistics continue to show that email marketing delivers excellent ROI.

 
December 18, 2018

As legal marketers, we are regularly asked by our law firm clients about rankings, directories, awards and the like (for the legal marketers out there reading: shocking, I know). Rankings like Super Lawyers, Best Lawyers, Chambers and Partners, Martindale-Hubbell and more have proliferated to the point that entire jobs exist at law firms for the sole purpose of managing the lengthy and detailed submission processes.

 
December 11, 2018

You’ve heard thought leaders telling you to create more online video.

 
December 04, 2018

While law firms are prolific content generators, very few firms have a documented content marketing strategy. 

 
November 27, 2018

“Behind every bad idea is an executive who asked for it.”

I can feel all the marketers internally shouting “YAAAASSSSS.” I hear you, friend, I hear you.

 
November 20, 2018

Law firm marketers: Want to know what works to get the attention of general counsel (GC)?

 
November 13, 2018

Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of competing content online, the news industry has been under rapid transformation and intense scrutiny like no other profession in past years.

 
November 06, 2018

If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps you’re an attorney who has always wondered if a blog is worth the effort. You might be a law firm marketing manager looking for validation that blogging actually works.

 
October 30, 2018

Marketers… if you had to describe your most important role in one or two words, what would you say? My gut tells me that many would say “promotion,” “brand building” or “thought leadership.” I doubt many would say “knowledge extraction.” And that must change.

 
October 23, 2018

For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings, and complex legal ideas and maneuverings make litigation promotion a unique art form.

 
October 16, 2018

While simply “getting it done” seems like a low bar to aim for, it is often the most challenging hurdle to success. It’s the same when trying to develop an exercise habit: Getting yourself to the gym can be the hardest part, but you can’t succeed if you don’t show up.

 
October 09, 2018

If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink old fashioneds during the day, chain smoke cigarettes and come up with cool campaigns that persuade the American public to choose one brand over another with a snappy slogan.

 
October 08, 2018

Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants, architects and management consultants.