Show your inbox — and your IQ — some love.

Any legal tech venture or tech-focused law firm looking to spearhead a successful media strategy must build and develop relationships with key legal tech reporters, bloggers and influencers. These knowledgeable folks are more than just potential avenues for publicity; they are great sources of information on this ever-evolving sector. 

Learn how marketing-specific email service providers can improve the impact of your email marketing efforts, and why contact list management is so important.

For many law firms, getting a mention in The Wall Street Journal is the ultimate public relations coup. Learn everything you need to know to get that coveted mention, including tips from brent Kendall, the Journal's legal bureau chief. 

When clients ask us about the credibility of various publications, we turn once more to our ever-evolving, research-driven spreadsheets to back up our recommendations. Rep Ink stays up-to-date on which industry pubs will actually get you the most value for your time, and which are just looking for you to cut a check. 

In our latest article in our series covering the top law firm rankings, awards and lists programs, Rep Ink breaks down what you need to know about Law360’s awards programs and how to improve your chances of winning a coveted spot.

There are many pros and cons to offering media exclusives — the key is knowing when and how to use them. 

Wikipedia’s dominance on the internet is not to be taken for granted. And while it’s billed as a free encyclopedia that anyone can edit, that doesn’t mean you can simply log on and make whatever changes you’d like. In fact, editing a Wikipedia page can be a daunting, difficult task.

"Being afraid to sound stupid" is No. 5 on our list of 9 mistakes to avoid when interviewing subject-matter experts for content creation. Check out Kevin Beaugrand's latest blog post to see the rest of the list to ensure your interviews generate thought leadership content that's fresher than that newborn-baby smell.

As part of our ongoing series covering everything you need to know about the top legal rankings and awards programs, this month we’re taking a look at Super Lawyers.

If you're trying to market and grow a business in the architecture, engineering and construction (AEC) industry, you're jumping at any opportunity to share media coverage showcasing your company's expertise and experience, right? Perhaps a recent project was profiled in a magazine or featured in a news story. BUT WAIT! Can you just re-post the article like that? Have you investigated the publication's reprint policy? Is a certain copyright disclaimer required? 

Building a firm brand (and not just an attorney’s individual brand) is critical to your firm’s long-term success. And LinkedIn remains the number-one social media platform for business.

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. 

It's Best Lawyers season® season! While not nearly as spooky as Chambers for law firm marketers, attorneys may have lots of questions about Best Lawyers given its popularity in the industry. 

Securing speaking engagements is one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals in any given industry. That’s why you must work hard to stand out.

Halloween, step aside. The legal marketer’s “scary season” is already well upon us. We are officially deep into Chambers season.

It’s now a well-established fact: In the digital era, niches bring riches. Law firms that focus on a particular industry or practice area stand out in an increasingly crowded marketplace. 

If you're a marketer who has ever had an attorney ask why they can't just send out marketing emails using Outlook, this one's for you.

Often the biggest challenge to consistent thought leadership is getting the ideas and insights from attorneys. What challenges are their clients facing? What opportunities are ahead? Without this information, it's hard for marketers to plan for client alerts, case studies, blog posts and more.

While I’m the life of a party when I’m with my friends, I loathe networking events and dread small talk. Instead, I enjoy substantive conversations and don’t know how to achieve meaty, engaging discussions with people I don’t know very well.