Technology is revolutionizing the way law firms and in-house legal departments operate. With thousands of legal tech start-ups competing to stand out amongst an almost overwhelming number of providers, developing strong market positioning and gaining visibility is critical to growth.
With an extensive roster of legal media connections, as well as our in-depth understanding of how law firms and lawyers operate, we help legal tech companies:
- Secure media coverage of their products
- Place thought leadership articles in a range of media, positioning them as experts and innovators
- Tell the story of how their legal tech solutions solve critical pain points for law firms
- Showcase their ROI and — above all — positive impact on a law firm’s bottom line
- Develop and communicate a clear case for why law firms should devote energy and resources to adopting their solutions
- Create marketing and sales content that speaks to the concerns of a wide range of law firm decision makers, including IT directors, managing partners, executive committees, firm administrators and other stakeholders
- Help overcome buyers’ resistance, including cybersecurity and ethics concerns
Our team of publicists, social media pros and legal marketing experts can assist every type of legal tech solution, including:
- eDiscovery
- Document and contract management
- Law practice management
- Legal process outsourcing (LPOs)
- Case and matter management
- Cybersecurity
- Experience management
- CRM solutions
- Legal spend management
- Legal research
- Conflict check software
- Alternative legal services providers (ALSRs)