Awards and recognition

For the second year in a row, Reputation Ink and its client Stellar have been recognized by the Construction Marketing Association (CMA) annual STAR Awards for marketing excellence in the construction industry. The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories each year. In 2018, Reputation Ink and Stellar received two STAR Awards for video work.

Stellar’s industry-focused Food for Thought blog published “[VIDEO] See How Virtual Reality Can Take You Inside Your Food Plant Design,” which provided Stellar’s audience with an overview of how virtual reality (VR) technology can impact their next construction project. The post breaks down the complex technology into comprehensible takeaways for potential clients, and emphasizes Stellar’s expertise in the increasingly competitive VR space.

The other award-winning video was produced for Stellar’s annual Roundtable event, an invitation-only gathering that allows food manufacturing leaders to discuss the latest trends impacting their industry. Stellar’s 2017 Roundtable theme was “Disruption: The New Norm,” and Reputation Ink developed an intro and outro video for the event.

Reputation Ink received a 2018 Communicator Award of Distinction from the Academy of Interactive and Visual Arts in the “Online Video: Branded Content — Series” category.

The agency was recognized for its work on behalf of global forest products company, Rayonier.

Rayonier, which owns, manages or leases approximately 2.6 million acres, retained Reputation Ink to develop a series of internal videos to enhance its communications with its more than 300 employees across the globe. In addition to video, Reputation Ink wrote feature stories and developed an internal email newsletter.

The videos featured Rayonier’s use of new technologies such as drones as well as how Rayonier works to fight wildfires in the fire-prone U.S. Southeast, among a range of other topics.

Reputation Ink received a 2018 Communicator Award of Distinction from the Academy of Interactive and Visual Arts in the “Design & Print: Collateral — Marketing/Promotion” category.

The agency was recognized for its work on behalf of global architecture, engineering and construction company, Stellar.

The winning entry, a 40-page, full-color onboarding booklet for new employees, features a welcome letter from Stellar’s President, information about Stellar’s history and current leadership, achievements and projects.

The booklet reflects both a warm welcome and Stellar’s professional work, highlighted in its thick-page design and magnetic bookflap cover. The booklets are mailed to newly hired employees’ homes before their first day of work to familiarize them with Stellar’s work and culture.

Reputation Ink and its client Stellar have been recognized by the Construction Marketing Association (CMA) annual STAR Awards for marketing excellence in the construction industry.

Reputation Ink and Stellar received a 2017 STAR Award for Food for Thought, Stellar’s educational blog focused solely on the design and construction of food processing facilities. The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories each year.

Reputation Ink partnered with Stellar to conceive, strategize and implement Food for Thought in 2013. The blog addresses the many issues and challenges that face food manufacturers, including refrigeration, food safety, sustainability, planning, automation, operations and maintenance. The blog serves the food industry exclusively, helping drive SEO, capture a niche audience and build Stellar’s reputation as a food industry expert. Food for Thought has previously been recognized with awards from the Jacksonville Business Journal and the Society for Marketing Professional Services.

Reputation Ink, along with our client Lightfoot, Franklin & White LLC, a litigation law firm, received a Your Honor Award from the Legal Marketing Association Southeast Region (LMASE) for a PR campaign that garnered national media attention and generated new business for the firm. LMASE awarded Lightfoot first place in the “media strategy” category at the organization’s annual conference in Charlotte, North Carolina.

Reputation Ink developed and executed the media strategy in collaboration with Lightfoot when the firm’s white collar lead attorney, Jack Sharman, was retained as special counsel by the Alabama House of Representatives Judiciary Committee to guide its impeachment investigation of then-Governor Robert Bentley.

Building on that momentum, the Reputation Ink team then proactively leveraged Sharman’s experience and positioned him as a national thought leader on the ongoing investigation into President Donald Trump and alleged Russian meddling in the 2016 presidential election. 

Reputation Ink, along with our client Stellar, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide, won a merit award in the recruitment and retention category from the Society of Marketing Professional Services (SMPS). SMPS is the premier architecture, engineering and construction (AEC) marketing and business development association.

The winning entry, a 40-page, full-color onboarding booklet for new employees, features a welcome letter from Stellar's President, infomration about Stellar's history and current leadership, achievements and projects. The booklet - which is mailed to newly hired employees' homes before their first day of work - reflects both a warm welcome and Stellar's professional work.

We ventured into new territory in 2016 by creating our first-ever video holiday card, “F*ck 2016: Marketer’s Plea to Santa.” The video — complete with adult language, cultural references and marketing jargon — features a child on the night before Christmas writing his wishes after a rather tough year. Not only was it a huge hit with clients, prospects and friends of the agency, but the Jax Chapter of the American Advertising Federation recognized the video with a gold ADDY award. The Reputation Ink team wrote the script, directed, filmed and produced the video in-house.

Along with our client, Stellar, we took home the Jacksonville Business Journal’s 2015 BizTech award for “BestWebsite for Generating Business and Leads.” The honor recognizes Food for Thought, Stellar’s educational blog focused exclusively on the design and construction of food
processing facilities.

Our team came up with the idea for Food for Thought and serves as the blog’s content
strategy, editing and ghostwriting team. Using our public relations expertise, we regularly
pitch the blog content to food trade media publications, securing multiple weekly placements
in leading trade publications, extending the blog’s monthly readership to more than 610,000 people.

Reputation Ink, and our client Stellar, a fully integrated firm focused on design, engineering, construction and mechanical services worldwide, won first place in the social media category in the 38th annual Society for Marketing Professional Services (SMPS) Marketing Communications Awards competition for the thought-leadership blog, Food for Thought.

The Marketing Communications Awards (MCA) Program is the longest-standing, most prestigious competition recognizing excellence in marketing communications among professional services firms in the design and building industry. Stellar and Reputation Ink conceived, strategized and implemented Stellar’s industry-leading blog, turning to their strategic web partner for design and programming.

As our first and longest-standing client, we have had the pleasure to help Stellar grow tremendously over the last five years. We were floored and honored when the client actually created an award to thank us for all of our hard (and effective) work—it’s the first and only time the client has recognized a vendor for outstanding service. We are so proud of this award for “Marketing Excellence in Consulting.”  

At Rep Ink, we like to have fun and let our personality shine through. The holidays are our favorite time to flex our creativity, sending out fun cards to clients, prospects and friends of the agency. In 2015, our “Crimes Against Content: The content marketing & PR party game,” which put a content spin on the notorious Cards Against Humanity game, was our biggest effort yet. Not only did the card win a Silver ADDY Award from the Jacksonville Chapter of the American Advertising Federation, it also went on to win a Gold ADDY at the district-level competition in the agency self-promotion category.