Reputation Ink’s work with client Stellar wins Zweig Marketing Excellence Award
Reputation Ink is proud to be a 2020 Marketing Excellence Award winner in the category of Integrated Marketing with client Stellar.
Over the past seven years, Stellar and Reputation Ink have partnered together to create a content-focused revenue driver for Stellar, a half-billion-dollar architecture, design and construction firm. The goal of the content marketing strategy was to establish Stellar as the number-one food industry expert in the design-build space.
Reputation Ink’s goal was to keep Stellar’s blog, Food for Thought, focused on that industry niche, rather than nodding to the many markets in which Stellar works. This would allow prospects to have an easier time finding Stellar, rather than Stellar seeking out their audience.