JACKSONVILLE, Fla. (May 14, 2019) — Reputation Ink, a business-to-business marketing and public relations agency built for complex industries, has won a Communicator Award of Distinction from the Academy of Interactive and Visual Arts in the “online video” category for work completed on behalf of client Stellar.
Reputation Ink developed the video blog post — “[VIDEO] See How Virtual Reality Can Take You Inside Your Food Plant Design” — for Stellar’s industry-focused Food for Thought blog. Stellar is a recognized leader in building design and construction, and their use of virtual reality (VR) technology is dramatically changing the way projects are completed. The video highlights how VR is changing Stellar’s industry by solving potential issues before construction begins, and why partnering with a firm like Stellar is becoming increasingly important.
The Reputation Ink team interviewed Stellar’s subject-matter experts, filmed the technology in action, and drafted and edited the post to tell a complete story. While the technology itself is complex, the video and blog post translate its uses into quick, digestible takeaways for potential clients.
“Stellar and Reputation Ink have a long-standing relationship,” said Justin Bridegan, Stellar’s Marketing Director. “The Food for Thought blog is so successful because of how closely our teams work together. Reputation Ink has a comprehensive understanding of Stellar’s work, and is able to create content that highlights our strengths and appeals to our clients.”
Reputation Ink, a business-to-business (B2B) content marketing, lead generation and public relations agency, serves as the blog’s content strategy, editing and ghostwriting team. Using its public relations expertise, the firm regularly pitches the blog content to food trade media publications, securing multiple weekly placements in publications such as Food Manufacturing, Plant Engineering, Process Cooling, Food Engineering and more.
The video blog post also won a 2018 Construction Marketing Association STAR award.
Stellar is a fully integrated design, engineering, construction and mechanical services firm serving commercial, industrial and public sector markets across the United States and around the world. More than 750 Stellar employees worldwide create award-winning food processing plants, refrigerated warehouses, distribution centers, commercial buildings and military facilities. In addition to its Jacksonville, Florida, headquarters, Stellar operates nearly 50 support locations and offices throughout the United States, China and in the Middle East and North Africa (MENA) region. The company also serves Central and South America, Europe and India. For more information, visit www.stellar.net.
About Reputation Ink
Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.