Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…
These 12 AI tools can help professional services firms create thought leadership content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation of thought leadership content and…
How law firms can speak with one voice through a comprehensive messaging strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the…
Looking for a marketing and PR agency? Consider niche AEC specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to…
How to grow your law practice with a podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
Chambers and Partners: Law firm submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners 101 blog post. Does the…
8 reasons law firms should work with a specialist legal marketing & PR agency
Ashton Nichols | May. 31, 2023 | INKsights Blog
If your law firm has a marketing team and needs a little extra help, or you’re starting from scratch and…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact,…
Why AEC firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal…
What legal marketers should know about Google’s ‘helpful content’ algorithm update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and…
Say it to my face: How AEC companies should handle their social media haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience…
