Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The meeting happens, notes are taken, action items are discussed and…
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out…
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction…
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running…
How to Build a Reputation That Can Take a Hit: 3 PR Tactics for AEC Firms
Grace Edgin | Nov. 13, 2025 | INKsights Blog
Google your firm right now. Go ahead, I’ll wait. What…
Before the Hard Hat’s on Fire: 7 Assets Every AEC Firm Needs for Crisis Readiness
Jennifer Powell | Oct. 30, 2025 | INKsights Blog
In the architecture, engineering and construction world, reputation is both…
The Real Reason AEC Firms Shouldn’t Skip Holiday Cards
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
For architecture, engineering, and construction (AEC) firms, the holiday season isn’t just the end of another year. It’s a chance…
Why AEC Firms Can’t Rely on Silence and ‘No Comment’: The Case for Proactive Reputation Management
Steven Gallo | Oct. 15, 2025 | INKsights Blog
As a former reporter, I learned quickly that silence rarely…
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play…
AEC PR in the Age of AI: Why Earned Media Matters More Than Ever
Grace Edgin | Sep. 2, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your AEC firm’s PR efforts mean anything in…
Is Your AEC Firm Invisible to AI Discovery? Here’s How to Fix It
Kathryn Bracho | Aug. 15, 2025 | INKsights Blog
Your firm just lost out on a major project. The…
The New Rules of Trust for AEC Firms in the Age of AI
Jennifer Powell | Aug. 1, 2025 | INKsights Blog
AI has made it easy for anyone to look credible…
