Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025 | Inksights
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Building stronger AEC partnerships through collaborative marketing
Reputation Ink | Feb. 28, 2025 | Inksights
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just…
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Reputation Ink | Nov. 5, 2024 | Inksights
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card