Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in…
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | Inksights
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Reputation Ink | Nov. 5, 2024 | Inksights
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Social media video matters: why and how to do it at your law firm (with examples)
Sofia Millar | Apr. 30, 2024 | Inksights
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
It’s in the (camera) bag: creating an in-house video program
Sofia Millar | Jan. 29, 2024 | Inksights
Using video in your marketing strategy stacks the odds in your favor — and research…
The ultimate law firm marketer holiday gift guide: 2023 edition
Michelle Calcote King | Oct. 24, 2023 | Inksights
‘Twas the night before holiday vacation, and all through the law firm, not a body…
Spread the cheer! How to do holiday marketing the right way for B2B and professional services
Michelle Calcote King | Nov. 20, 2019 | Inksights
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love — and a never-ending sales pitch…
