Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Using design to achieve business goals: An architecture, engineering and construction firm marketing guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine visiting two construction sites. One is well-organized and has clear safety…
Using design to achieve business goals: A law firm marketing guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an…
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Social media video matters: why and how to do it at your law firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your audience engaged — you should…
Social media video matters: why and how to do it at your AEC firm (with examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy — and more importantly, your…
It’s in the (camera) bag: creating an in-house video program
Sofia Millar | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in your favor — and research…
The ultimate law firm marketer holiday gift guide: 2023 edition
Michelle Calcote King | Oct. 24, 2023 | INKsights Blog
‘Twas the night before holiday vacation, and all through the law firm, not a body was stirring — except for…
![How AEC employees can contribute marketing videos with their smartphones [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/10/EMPLOYEE-GENERATED-VIDEO.png)
How AEC employees can contribute marketing videos with their smartphones [infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact,…
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts…
Publish, Like, Share, Repeat: Best practices for legal social media accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their social media posts. From drafting to advising, we are always…
Spread the cheer! How to do holiday marketing the right way for B2B and professional services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm wishes, those we love —…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading…
