Reputation Ink wins silver ADDY award for holiday marketing campaign

March 27, 2020

JACKSONVILLE, Fla. (March 27, 2020) — Content marketing and public relations agency Reputation Ink was awarded a silver ADDY by the Jacksonville Chapter of the American Advertising Federation (AAF) for its video, “PR tips for the 2019 holiday season.”

The video nodded to Reputation Ink’s specialty as a public relations and crisis communications agency, while also keeping it light for the holidays. How do you keep conversation civil around the Christmas dinner table? Enter Reputation Ink. 

“All year long, we assist clients with their messaging and media strategies,” said Michelle Calcote King, principal and president, Reputation Ink. “We wanted to have fun with that expertise in our holiday video by applying these tactics to awkward family gatherings.”

For the past four years, Reputation Ink has used video as the delivery method for its annual holiday greeting to clients, partners and friends of the firm. 

“The video medium is engaging, and it allows our team to get creative and personal with our holiday outreach,” said Steven Gallo, Content Marketing Manager and head of video services. “We are able to consider what message we want to dial into each year and craft a unique story around that topic.”

The agency also won gold ADDYs in 2016 for its holiday card game, “Cards Against Content,” and again in 2017 for the holiday video, “F*ck 2016: Marketer’s Plea to Santa.” 

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising, marketing and communications.

About Reputation Ink

Reputation Ink is a content marketing and public relations firm focused on building reputations. The firm’s professionals provide marketing strategy, messaging, public relations, writing and content marketing services. Headquartered in Jacksonville, Fla., Reputation Ink’s clients span the country and include leaders in a range of industries including law, architecture, engineering, construction, industrial, technology, healthcare, energy and real estate. For more information visit