Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Herding Reindeer, Not Cats: How to Deliver Your Holiday Greetings Without the December Dash
Jessi Bruton | Aug. 26, 2026 | INKsights Blog
Every year, the holiday card project starts out innocently enough. Someone mentions it in a meeting. A few people agree…
The Ultimate Law Firm Marketer Holiday Gift Guide: 2025 Edition
Michelle Calcote King | Oct. 24, 2025 | INKsights Blog
‘Twas the night before holiday vacation, and all through the…
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same…
The Real Reason AEC Firms Shouldn’t Skip Holiday Cards
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
For architecture, engineering, and construction (AEC) firms, the holiday season isn’t just the end of another year. It’s a chance…
Merry and Bright: A Blueprint for Creating Your AEC Firm’s Holiday Card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s…
Spread the Cheer! How to Do Holiday Marketing the Right Way for B2B and Professional Services
Michelle Calcote King | Nov. 20, 2019 | INKsights Blog
Ah, the holidays. A time when we’re surrounded by warm…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all of these Christmas and Black Friday in July promotions. Come…
Happy Holidays!
Reputation Ink | Dec. 19, 2014 | INKsights Blog
