With nearly two decades of PR and marketing experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries. Since then, some of the biggest names in the world, including Mitsubishi and Viacom, have entrusted her to manage their reputations.
Michelle’s unquenchable thirst for industry knowledge ensures clients receive guidance from an expert who thoroughly understands their unique objectives and goals, and more importantly, their business. She’s known for her ability to ask the right questions, quickly understand underlying issues, then develop marketing strategies that work.
Skilled in creating angles the press responds to, Michelle has secured media coverage for clients in outlets such as The Wall Street Journal, the Financial Times and CNBC. She’s also safeguarded her clients’ reputations, serving as a spokesperson and media strategist in high-stakes crises across the U.S. and Canada, including train derailments, union/management disputes, wide-scale corporate layoffs and numerous high-profile lawsuits.
Award-winning business writer
Passionate about writing, Michelle strongly believes in the power of good writing to achieve marketing success. Michelle has penned numerous articles, blog posts, bios, proposals, annual reports, website copy and more throughout her career, always delivering clear, concise, on-strategy copy.