A few pats on the back from our fave partners
We’ve enjoyed long-term partnerships with many clients, each one focused on being the best in their industry. Here’s what they have to say about how we’ve helped them get there.
To learn more about the projects these clients are so pleased with, check out our case studies.
Developing the right strategy that hits the sweet spot of Stellar's expertise
“We have a deep-rooted relationship with the Reputation Ink team, turning to them for anything that calls for high-level marketing strategy, quality content and creativity, from our award-winning blog, Food for Thought, to our company website to our public relations efforts.
Above all else, they’re relentless in their attention to detail, digging deep to understand the ins and outs of our various (quite complex) industries, then developing the right strategy and content that hits the sweet spot of Stellar’s expertise and the information our audiences seek. Whether it’s a marketing campaign, PR push or design project, the Rep Ink team has always delivered a quality product within the timeframe needed.
Their value to our organization is demonstrated in the trust they’ve built throughout our 650-employee company over the years. When you can consistently rely on someone in our industry to deliver, that’s a beautiful thing.”
Director of Marketing
Our brand tone is difficult to master, and they nail it as if they were part of our internal marketing team
"The Reputation Ink team brings strategic expertise to every piece of content they create for us, whether it’s an informational e-book or an interactive quiz. They consistently deliver high-quality work that our audience will actually enjoy reading. Our brand tone is difficult to master, and they nail it as if they were a part of our internal marketing team.
Unlike other agencies, Rep Ink doesn’t wait around for instructions—they take the reins and find new opportunities for us to optimize our content and marketing strategy. Our best-performing content to date has been a key tool for our sales department and continues to generate leads over a year after it was launched. The best part about our working relationship is that the team makes it fun and seamless to collaborate and do great work, even from two time zones away."
Marketing Content Manager
Successfully positioned attorneys as thought leaders, elevating firm’s reputation
“Reputation Ink acts efficiently and professionally to develop media strategies for our attorneys. They successfully position our attorneys as thought leaders regionally and nationally, which has elevated the firm's reputation. It’s a pleasure working with the Rep Ink team. They know how to get the job done.”
Director of Marketing and Business Development
Lightfoot, Franklin & White LLC
Impressed by their ability to research and provide accurate, technical information
“When our firm was building our robust, new website, we relied on Reputation Ink to write all of its content. Their team interviewed key partners and quickly came back with well-written content that combined the human and technical aspects of our firm. I was most impressed by their ability to research and provide accurate, technical information on our various intellectual property practice areas and case studies. We will definitely continue to partner with Reputation Ink for our writing and public relations needs.”
Patterson + Sheridan LLP
Keen insight, excellent advice, and top-notch public relations work
“Reputation Ink provides keen insight, excellent advice and top-notch public relations work. Their forward-thinking mentality, combined with their accessibility and flexibility, makes working with them seamless and enjoyable. The team is constantly trying to find ways to make their clients more visible and marketable to their target audience. Further, they continually work with their clients to determine how they can add as much value as possible to the company’s ever-evolving landscape.”
Practice Development Manager
Susman Godfrey L.L.P.
The responsive staff has delivered well-written and strategic content on time and budget
“Reputation Ink has a strong skill set in understanding what motivates our audiences to make decisions and how we should craft communication to address that. For example, the copy on our CivicPoint site conveyed a strategic message that was so relevant to a prospect’s needs that it prompted her to call us for an in-person meeting, and she later became a large client. That’s a tangible result.
Across multiple assignments — including two new websites, case studies and marketing collateral — the responsive staff has delivered well-written and strategic content on time and budget.”
Director of Business Development
Frost Brown Todd
Long-standing relationship due to Rep Ink’s ability to maintain brand voice across all forms of communication
"In today’s fast-paced business world, sometimes producing any content becomes more of a priority than producing high-quality content. Reputation Ink never loses focus on providing high-quality writing that meets our prospective buyers’ needs. Not only that, but the content achieves the tough task of being informative rather than salesy.
Our long-standing relationship with Michelle and her team has been successful because they work independently while maintaining our brand voice and consistency in all forms of communication — whether it’s a press release, blog post or an e-book.
My favorite piece of content created by Rep Ink was the Historic Twenty Mile e-book, which highlights the rich historical significance of some of The PARC Group’s communities. This e-book was well-researched and designed, but also has a long shelf life for all of our various audiences, from Realtors to prospects and residents. I highly recommend the Rep Ink team."
Director of Marketing
The PARC Group, Master developer of Nocatee
Asked the right questions to ultimately reveal true value proposition
“We were going through a complete rebranding process that required the reconstruction of our message platform and product positioning. Having worked with Michelle in the past, I was confident that Reputation Ink could help us through the sometimes painful process of stripping away the “fluff” and the self-serving perspectives that often creep into a company’s communication initiatives. Michelle’s insight and experience enabled her to ask the tough questions that ultimately revealed Critical Alert’s true value proposition to our customers and the language that will enable us to more effectively communicate that proposition moving forward.”
Vice President, Marketing
Critical Alert Systems
An invaluable resource to our marketing department
“When our company underwent a major technology upgrade, Reputation Ink was there to help us ensure the more than 50,000 agents in our network were engaged in our exciting changes. Michelle King and her team served as an invaluable resource to our marketing department. By leveraging multiple media channels to strengthen our reputation at this important juncture, ensuring our agents and carriers were aware of the rollout and understanding how the new technology affected them, our transition was seamless.”
Chief Marketing Officer
Knowledge of the legal profession that few marketers and writers have
"Reputation Ink’s team possesses knowledge of the legal profession that few marketers and writers have. They understood and met our high expectations, and we were very pleased with their final product — high-quality content that differentiates our attorneys from the typical bios filled with laundry lists and legal jargon."
Chief Marketing Officer
The final product was seamless and honest
"Getting a decent client testimonial from the tax relief industry is a special unicorn of a challenge. Our customers are good people who have fallen behind on taxes, and the repercussions of that affect their jobs and family. The Reputation Ink team was able to be sensitive to client embarrassment and regret while asking the right questions, turning nerves into a personal tale. The final product was seamless and honest. These videos will go far in our marketing efforts and sales training as they pinpoint where we provide value."
Content Marketing Manager