Thanks to the internet, the old ways to market architecture, engineering and construction firms no longer work. Companies can’t simply drone on about how awesome they are, no matter how slick their printed brochures look.
Buyers have learned how to evade and ignore marketing messages — especially at the workplace. That’s where content marketing and inbound sales come in. Today’s buyers want useful information that helps them do their jobs better. And done right, content marketing fills that need while fueling your sales pipeline with qualified leads.
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Why AEC firms need content marketing to grow
The sales cycle is loooong — content helps keep your company top of mind while establishing authority and trust over time
The buying process is complex — multiple stakeholders are involved in the purchase decision, so establishing credibility is key
- Every project is complex and unique — when prospects are evaluating your firm, your project gallery won’t show them everything they need to help make a decision. Would you rather be viewed as an industry authority, or have to underbid your competitors every time.
Our team has helped clients achieve real ROI by shifting from salesy messaging to high-value content that addresses prospects’ problems.
We’ll establish your firm as a thought leader and:
Develop a content strategy that combines inbound and outbound marketing techniques
Attract high-value leads through useful content at every stage of the buyer’s journey
Nurture leads throughout the sales process via targeted lead nurturing campaigns
Establish your firm as a thought leader and go-to expert in the industry
Combine content marketing and inbound sales techniques for greater effectiveness and alignment between sales and marketing teams
Content marketing is a long-term strategy. The ROI won’t roll in overnight. But when it does, it will be well worth the effort. Don’t take our word for it:
96 percent of B2B buyers want content with more input from industry thought leaders (Demand Gen Report, 2016)
Only 17 percent of marketers say outbound practices provide the highest quality leads for sales (HubSpot, 2016)
Inbound organizations are 4X as likely to be effective (HubSpot)
Proven results for AEC firms
Our work for half-billion-dollar AEC firm Stellar won first place in the 38th annual Society for Marketing Professional Services (SMPS) Marketing Communications Awards competition among other awards.