Spoof on ‘Cards Against Humanity’ wins gold award from American Advertising Federation’s 4th District
JACKSONVILLE, Fla. — After winning silver at the local level, content marketing and public relations firm Reputation Ink has won a gold district-level ADDY award for its game-themed holiday card, “Crimes Against Content: The Content Marketing & PR Party Game,” in the self-promotion category. Entries were judged on creativity, originality and creative strategy.
The district level of the annual ADDY Awards is the second of a three-tier national competition conducted by the American Advertising Federation (AAF). The award program is the advertising industry's largest and most representative competition. ADDY winners at the local level are forwarded on to district competitions. Made up of 21 local federations in Florida and the Caribbean, AAF’s 4th District awarded Reputation Ink a gold ADDY at its award ceremony in Tampa on April 30. The winning entry will now be forwarded to the national competition. National ADDY winners will be announced at an award ceremony on June 7 at California’s Disneyland Resort.
“It’s rewarding to see the team’s creativity and hard work recognized first at a local level, now at the district level and hopefully eventually at the national level,” said Michelle Calcote King, principal and president, Reputation Ink. “Showing personality is what connects an audience to the people behind the brand. For us, that means pushing the envelope (literally) on humor in a professional industry.”
Reputation Ink sent the “Crimes Against Content” cards to clients and friends of the agency as well as thought leaders in the content marketing industry.
While focused on digital marketing, Reputation Ink chose to use printed paper cards to stand out amidst the numerous online holiday greetings that now dominate the industry. Senior art director Sharon Obeso created a modern holiday design and format: she used mini credit card sleeves to hold each card set, which were then placed in a tri-fold card. The team assembled and stuffed 21,000 parts all in-house.
“This card was a labor of love and I’m so thrilled that the ADDY judges are digging it, too,” said Heather Kingry, Reputation Ink’s vice president of content. “Now the pressure’s on to do something even bigger this year!”
The game poked fun at the content marketing and public relations industry, as players were prompted in a piece of the game’s description: “It's less Christmas miracle and more total mockery of this industry we're in together, full of marketing ScenarEOs (SEO—see what we did there?) and solutions you should take to heart—whether you choose to Play Nice or end up on Santa's Sh*t List with us.”
Reputation Ink’s past holiday cards have used clever wording to educate their audience on content marketing with various formats, including a Christmas story spin-off and poetry. The firm has made this year’s award-winning card available for digital download on its INKsights blog.
About Reputation Ink
Reputation Ink is a content marketing and public relations firm focused on building reputations. The firm’s professionals provide marketing strategy, messaging, public relations, writing and content marketing services. Headquartered in Jacksonville, Fla., Reputation Ink’s clients span the country and include leaders in a range of industries including law, architecture, engineering, construction, industrial, technology, healthcare, energy and real estate. For more information visit www.rep-ink.com.