Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Prepare a Year-End Marketing Performance Report
Melanie Trudeau | Sep. 23, 2026 | INKsights Blog
What to track, how to find the story in your data and how to develop an actionable plan for firm…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Sep. 8, 2026 | INKsights Blog
If you’re a B2B marketer and not taking advantage of…
Herding Reindeer, Not Cats: How to Deliver Your Holiday Greetings Without the December Dash
Jessi Bruton | Aug. 26, 2026 | INKsights Blog
Every year, the holiday card project starts out innocently enough….
The 5 A’s of an Effective Public Apology
Reputation Ink | Aug. 21, 2026 | INKsights Blog
A public apology can help contain a crisis — or make it worse. When it feels evasive, defensive or insincere,…
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026 | INKsights Blog
Every year, thousands of B2B firms show up to trade…
What’s Old is New Again: Why Earned Media is Rising in Importance
Reputation Ink | May. 1, 2026 | INKsights Blog
Not long ago, the digital upstarts looked like the future…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content”…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In…
Media Exclusives: How and When to Use Them
Reputation Ink | Feb. 10, 2026 | INKsights Blog
In many newsrooms, one of the first questions an editor…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a…
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Powell | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is…
