Sofia is a creative and dynamic content creator with a passion for innovative storytelling. Whether she’s crafting a compelling blog post or developing a fun social media strategy, she knows exactly what to target to make sure audiences are invested in her client’s work. 

A storyteller who aims for the heart

Sofia brings a background in broadcast journalism to the table. She offers her clients sharp news judgment and insight into multimedia strategies. She’s known for her ability to digest complex information and transform it into engaging and impactful content. 

As a reporter, Sofia traveled across the U.S. and Canada covering stories that garnered national attention and won prestigious awards. Before transitioning to a role in content marketing and public relations, Sofia was a reporter at WLEX-TV, the NBC affiliate and #1 television station in Lexington, Kentucky, at the height of the COVID-19 pandemic.

Sofia graduated from the University of Florida’s College of Journalism and Communications with a Bachelor of Science in Telecommunications and a concentration in Political Science.

Creative problem-solver on and off the clock

If there is one thing Sofia loves, it’s solving puzzles — and it shows. As a rock climber, Sofia is constantly challenging herself physically and mentally to solve problems on the wall in the most efficient ways possible. Outside the crag, she can usually be found reading, painting, practicing yoga or playing board games with friends. Her favorite games (no surprise) are "escape room" style games where she collaborates with other players to solve riddles and crack encrypted codes. Sofia is also an avid traveler and loves going on hikes with her blue heeler, Otis.