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Newsletter Archive

August 04, 2022

When clients ask us about the credibility of various publications, we turn once more to our ever-evolving, research-driven spreadsheets to back up our recommendations. Rep Ink stays up-to-date on which industry pubs will actually get you the most value for your time, and which are just looking for you to cut a check. 

 
August 02, 2022

In our latest article in our series covering the top law firm rankings, awards and lists programs, Rep Ink breaks down what you need to know about Law360’s awards programs and how to improve your chances of winning a coveted spot.

 
June 09, 2022

There are many pros and cons to offering media exclusives — the key is knowing when and how to use them. 

 
June 02, 2022

Wikipedia’s dominance on the internet is not to be taken for granted. And while it’s billed as a free encyclopedia that anyone can edit, that doesn’t mean you can simply log on and make whatever changes you’d like. In fact, editing a Wikipedia page can be a daunting, difficult task.

 
March 10, 2022

"Being afraid to sound stupid" is No. 5 on our list of 9 mistakes to avoid when interviewing subject-matter experts for content creation. Check out Kevin Beaugrand's latest blog post to see the rest of the list to ensure your interviews generate thought leadership content that's fresher than that newborn-baby smell.

 
March 10, 2022

As part of our ongoing series covering everything you need to know about the top legal rankings and awards programs, this month we’re taking a look at Super Lawyers.

 
February 02, 2022

If you're trying to market and grow a business in the architecture, engineering and construction (AEC) industry, you're jumping at any opportunity to share media coverage showcasing your company's expertise and experience, right? Perhaps a recent project was profiled in a magazine or featured in a news story. BUT WAIT! Can you just re-post the article like that? Have you investigated the publication's reprint policy? Is a certain copyright disclaimer required? 

 
January 12, 2022

Building a firm brand (and not just an attorney’s individual brand) is critical to your firm’s long-term success. And LinkedIn remains the number-one social media platform for business.

 
December 02, 2021

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. 

 
November 01, 2021

It's Best Lawyers season® season! While not nearly as spooky as Chambers for law firm marketers, attorneys may have lots of questions about Best Lawyers given its popularity in the industry. 

 
October 04, 2021

Securing speaking engagements is one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals in any given industry. That’s why you must work hard to stand out.

 
September 01, 2021

Halloween, step aside. The legal marketer’s “scary season” is already well upon us. We are officially deep into Chambers season.

 
August 03, 2021

It’s now a well-established fact: In the digital era, niches bring riches. Law firms that focus on a particular industry or practice area stand out in an increasingly crowded marketplace. 

 
July 12, 2021

If you're a marketer who has ever had an attorney ask why they can't just send out marketing emails using Outlook, this one's for you.

 
June 01, 2021

Often the biggest challenge to consistent thought leadership is getting the ideas and insights from attorneys. What challenges are their clients facing? What opportunities are ahead? Without this information, it's hard for marketers to plan for client alerts, case studies, blog posts and more.

 
May 31, 2021

While I’m the life of a party when I’m with my friends, I loathe networking events and dread small talk. Instead, I enjoy substantive conversations and don’t know how to achieve meaty, engaging discussions with people I don’t know very well.

 
May 06, 2021

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.

 
March 04, 2021

While thought leadership is a critical marketing strategy for law firms, it requires a new way of thinking and far more direct attorney involvement.  

 
February 02, 2021

Now is the time to improve your firm’s client alerts so you can take full advantage of this important marketing tool. In our latest blog post, we collected 10 of the best tips from top marketing influencers and summarized them for you. 

 
January 06, 2021

Welcome to 2021! We made it and everything is back to normal, right? *Oh how we wish that could be the case.* While this shiny new year doesn't erase everything that happened last year, it does give us an opportunity to reflect, lick our wounds and learn some valuable lessons from 2020.

 
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