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March 31, 2023
If you’re on the fence about whether Benchmark is worth the lift for your firm, we chat through why it makes Reputation Ink’s short list of rankings that we recommend for our clients.
March 31, 2023
In the world of business-to-consumer marketing, there is a well-known principle called the “excess share of voice” (ESOV) rule. This rule states that brands with a higher “share of voice” than their “share of the market” will grow. So much fancy marketing speak! In layman’s terms, it means that the more your firm is discussed in the media, online and in front of your target audience (by authoring articles, stepping up your social media presence or presenting at conferences), the more market share your firm will gain over time, growing your business as a result.
March 10, 2023
f you’re familiar with our agency, you know we value a few things above all else: award-winning writing and industry expertise. (And our dogs, but that’s not super relevant here.) Like Rep Ink, Google favors strong content over fluff pieces. As the search platform increasingly becomes the way clients find their way to you, it’s more important than ever to make sure you show up (and show up quickly) on Google’s search pages. But how?
March 01, 2023
Unfortunately, even the best, most color-coded, thoughtfully planned social media editorial calendar won’t keep you safe from that most dreaded of 21st century creatures: The Internet Troll. Instead of demanding bridge fare and the answer to riddles three, these trolls lurk on your company’s social media pages and are quick to throw out a negative comment or unkind unsolicited feedback. While it can be tempting to toss your computer out the window and call the whole thing off, social media continues to be a crucial business tool. So how can you balance maintaining an online presence that reflects your firm’s values and tone while dealing with these trolls?
February 23, 2023
Turnover isn’t fun, but it’s a fact of business. And while replacing a law firm’s in-house superstar can be a pebble in the shoes of your firm’s HR and leadership teams, it can also affect your firm’s reputation. An effective PR strategy can help bridge the gaps that occur when talent jumps ship, as well as help the firm move onward and upward.
February 01, 2023
For Rep Ink’s architecture, engineering and construction (AEC) clients, designing and constructing award-winning projects is their bread and butter (brick and mortar?). It’s what they’re in the field doing, day in and day out. The question we often get is how to build a bridge (so to speak) between their expertise and audiences who follow industry news. And while we can’t mindread to know exactly what trade publications will cover next, we do have a pretty powerful tool at our disposal to help clients land bylined article opportunities.
January 19, 2023
If you haven't heard, the metaverse is what many in the computer industry believe is the next iteration of the internet: a single, shared, immersive, persistent, 3D virtual space where humans experience life in ways they could not in the physical world. If this sounds like the Matrix, you’re not alone! While some AEC firms may take the proverbial "blue pill" by covering their eyes and ignoring this “trend” of virtual reality, those who take the "red pill" and welcome this new technology may find themselves ahead of the curve.
January 04, 2023
The year is certainly fresh and feels long from where we’re sitting, but we all know each year speeds by faster and faster. If your firm has a goal of getting more press ink this year, start planning no
December 13, 2022
As Google increasingly becomes the way clients find their way to you, it’s more important than ever to make sure you show up (and show up quickly) on Google’s search pages. But how? Especially when Google is getting “smarter” and throwing search-result gold stars at the content it deems better?
December 05, 2022
We may be (okay, definitely are) biased, but working with a seasoned legal PR agency is a surefire way for legal professionals to get in front of the right editors and reporters. While we will always tout the benefits of connecting with the right agency to meet your PR goals, there are other ways to get some ink. Contributor networks can provide niche opportunities for legal professionals who are willing to put in some non-billable hours to become a published thought leader. But how do you get started?
November 07, 2022
Maintaining an up-to-date media pitch list is key for getting your attorneys quoted in leading industry publications. But these days, it’s not enough to keep tabs on relevant writers and traditional media outlets alone. Enter podcasts.
November 03, 2022
When one of your AEC firm’s thought leaders leaves, it can feel … spooky. And, if you’re doing your work on the content marketing front, they've likely authored some posts for your blog and might be quoted in a few industry publications. That means their name (and content) are still tied to your brand and floating around the internet like a ghost with unfinished business. So what comes next?
October 03, 2022
Any legal tech venture or tech-focused law firm looking to spearhead a successful media strategy must build and develop relationships with key legal tech reporters, bloggers and influencers. These knowledgeable folks are more than just potential avenues for publicity; they are great sources of information on this ever-evolving sector.
September 07, 2022
Learn how marketing-specific email service providers can improve the impact of your email marketing efforts, and why contact list management is so important.
September 07, 2022
For many law firms, getting a mention in The Wall Street Journal is the ultimate public relations coup. Learn everything you need to know to get that coveted mention, including tips from brent Kendall, the Journal's legal bureau chief.
August 04, 2022
When clients ask us about the credibility of various publications, we turn once more to our ever-evolving, research-driven spreadsheets to back up our recommendations. Rep Ink stays up-to-date on which industry pubs will actually get you the most value for your time, and which are just looking for you to cut a check.
August 02, 2022
In our latest article in our series covering the top law firm rankings, awards and lists programs, Rep Ink breaks down what you need to know about Law360’s awards programs and how to improve your chances of winning a coveted spot.
June 09, 2022
There are many pros and cons to offering media exclusives — the key is knowing when and how to use them.
June 02, 2022
Wikipedia’s dominance on the internet is not to be taken for granted. And while it’s billed as a free encyclopedia that anyone can edit, that doesn’t mean you can simply log on and make whatever changes you’d like. In fact, editing a Wikipedia page can be a daunting, difficult task.
March 10, 2022
"Being afraid to sound stupid" is No. 5 on our list of 9 mistakes to avoid when interviewing subject-matter experts for content creation. Check out Kevin Beaugrand's latest blog post to see the rest of the list to ensure your interviews generate thought leadership content that's fresher than that newborn-baby smell.