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Newsletter Archive

February 04, 2020

Personal referrals are the gold standard in law firm business development. So how can law firm marketers leverage them? Enter client testimonials.

 
January 07, 2020

Welcome to the Roaring '20s! While we may not be sneaking illegal alcohol into speakeasies or envying that newfangled technology called the automobile, this new decade promises to be as unforgettable as its predecessor 100 years ago. But what about the law firm marketing world? 

 
December 10, 2019

If you're like us, you've spent the last month researching and buying gifts for others. But what about gifts for you, dear legal marketer? We've got you covered.

 
October 29, 2019

To a law firm marketer, no Hollywood monster flick or haunted graveyard can compare to the fear that budget season can bring. And with good reason. It’s a time when everything you and your team do is under scrutiny, and what you can accomplish in the coming year is up for grabs. Everything depends on getting your numbers right — and having them approved.

 
September 25, 2019

Case studies are critical tools for showcasing expertise, illustrating competitive differentiators and demonstrating how your firm can help solve clients’ problems. However, if they are written badly (like most law firms’ case studies are), clients won’t read them.

 
August 01, 2019

Forget orange… client experience is the new black. Thanks to greater competition and increased client demands, law firms with superior client experience will enjoy more loyalty and higher profits than those that don’t. So how can marketers improve their firm’s client experience? Enter marketing automation.

 
July 17, 2019

You carefully craft a press release. You go through rounds of internal edits and approvals. The quote is massaged more than LeBron James’ ego. You send it out to the media… and the published story is chock-full of errors. Once people are exposed to misinformation, it’s incredibly difficult to remove its influence. So what can you do if the media gets your facts wrong?

 
July 03, 2019

Remember when content marketing was a new concept? Remember debating why a law firm would ever create a blog? It seemed radical at the time, but even blogging is now considered passé in some circles. So how do you keep up? The best way I know how is to read.

 
June 20, 2019

As a marketer, you’ve spent your career justifying your budget and making the case for more money. That’s why studies showing a clear link between marketing spend and growth are so helpful, especially in a profession dominated by skepticism and resistance to change. 

 
June 17, 2019

We took our years of experience with content projects and put together a list of 7 critical things you must decide before your writers ever set their fingers to their keyboards. We hope this saves you time and money on your next project.

 
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