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Newsletter Archive

January 12, 2022

Building a firm brand (and not just an attorney’s individual brand) is critical to your firm’s long-term success. And LinkedIn remains the number-one social media platform for business.

December 02, 2021

If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. 

November 01, 2021

It's Best Lawyers season® season! While not nearly as spooky as Chambers for law firm marketers, attorneys may have lots of questions about Best Lawyers given its popularity in the industry. 

October 04, 2021

Securing speaking engagements is one of the most effective ways for attorneys to showcase their knowledge and get in front of prospective clients. However, the higher-profile speaking engagements are competitive and are often monopolized by just a few of the top professionals in any given industry. That’s why you must work hard to stand out.

September 01, 2021

Halloween, step aside. The legal marketer’s “scary season” is already well upon us. We are officially deep into Chambers season.

August 03, 2021

It’s now a well-established fact: In the digital era, niches bring riches. Law firms that focus on a particular industry or practice area stand out in an increasingly crowded marketplace. 

July 12, 2021

If you're a marketer who has ever had an attorney ask why they can't just send out marketing emails using Outlook, this one's for you.

June 01, 2021

Often the biggest challenge to consistent thought leadership is getting the ideas and insights from attorneys. What challenges are their clients facing? What opportunities are ahead? Without this information, it's hard for marketers to plan for client alerts, case studies, blog posts and more.

May 31, 2021

While I’m the life of a party when I’m with my friends, I loathe networking events and dread small talk. Instead, I enjoy substantive conversations and don’t know how to achieve meaty, engaging discussions with people I don’t know very well.

May 06, 2021

There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that have a higher “share of voice” than their “share of market” will grow. This is called the “excess share of voice” (ESOV) rule.

March 04, 2021

While thought leadership is a critical marketing strategy for law firms, it requires a new way of thinking and far more direct attorney involvement.  

February 02, 2021

Now is the time to improve your firm’s client alerts so you can take full advantage of this important marketing tool. In our latest blog post, we collected 10 of the best tips from top marketing influencers and summarized them for you. 

January 06, 2021

Welcome to 2021! We made it and everything is back to normal, right? *Oh how we wish that could be the case.* While this shiny new year doesn't erase everything that happened last year, it does give us an opportunity to reflect, lick our wounds and learn some valuable lessons from 2020.

October 28, 2020

One of your lawyers received an email congratulating them on their selection to yet another top list, award or ranking. They forward the email to you: “Is this legit? Should we pay for it?” (Sigh...) We feel your pain. That’s why we’ve developed a new checklist to help you quickly separate the wheat from the chaff. 

September 30, 2020

If one of your law firm’s marketing goals is to stay top of mind with prospects, then a public relations effort is critical. But what happens when there’s nothing going on worth pitching to the media? How can you earn media attention during those (inevitable) lulls in the practice of law, when big litigation victories or massive M&A deals aren’t happening? 

September 16, 2020

Putting aside politics, Trump flouts the standard rules of engagement with the media in a way no other U.S. president has done before. Sometimes his disregard for PR best practices works to his benefit. Other times, it doesn’t — in dramatic fashion. In a recent article for Law360, Michelle provides four lessons that lawyers can take from the president’s Axios interview to avoid a similar disastrous outcome. 

August 20, 2020

While getting extra mileage out of any piece of content is just good marketing, there are pitfalls to avoid — namely, getting sued for copyright infringement. 

July 29, 2020

There are many pros and cons to offering media exclusives. In our latest blog post, we walk you through how media exclusives work, potential pitfalls and what you should consider when using the strategy.

July 15, 2020

As the COVID-19 pandemic continues to change the way we live our lives and do business, more and more law firms are shifting budgets from events and in-person networking to activities that can be done remotely, including media relations. To be effective at media relations, however, you must understand the various roles in newsrooms, from editors to reporters, news directors and more.

June 10, 2020

Numerous law firms have joined a public conversation about race, justice and equality in the wake of the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and others. Other law firms are likely weighing whether to join the conversation, and if so, how to do it in a way that is authentic, substantive and helpful.