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Newsletter Archive

April 17, 2019

In our latest blog post, Michelle tells the story of her friend’s overnight internet fame experience and provide lessons that legal marketers can take from it.

 
April 12, 2019

Unless you’re living under a legal marketing rock, you know that the 2019 Legal Marketing Association Annual Conference was this week. More than 1,500 people attended, including little ol’ me. 

 
April 04, 2019

In today's overwhelmed and overworked news environment, how can you effectively communicate your company’s messages and rise above the fray?

 
February 26, 2019

If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun party, doesn’t it?).

 
February 19, 2019

If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun party, doesn’t it?).

 
February 12, 2019

PR is a unique and powerful tool unlike other marketing efforts because it offers third-party validation: When a lawyer is quoted in an online news story, appears as a pundit on a news show or publishes something in an industry trade journal, that establishes his or her credibility in front of potential clients.

 
February 05, 2019

Now, wouldn’t it be fantastic if all of your employees shared the content to their social media networks? “Yeah, right, like that will happen,” you’re thinking. But it’s not a pipe dream. In fact, it’s one of the biggest trends in B2B and professional services marketing.

 
January 22, 2019

High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create that content often stalls the marketing rocket before it ever takes off.

 
January 15, 2019

The legal industry has embraced blogging like no other. Blogging and lawyers are a natural fit — lawyers love to write, have niche expertise and need to demonstrate that expertise in a non-salesy way.

 
January 08, 2019

Email remains one of the most reliable and consistent vehicles for B2B marketers today. In fact, people sent more of it in 2018 than ever before, and statistics continue to show that email marketing delivers excellent ROI.