Reputation Ink, a marketing and public relations agency focused on law firms and other professional services firms, has been named one of PR Daily’s 2020 Digital Marketing & Social Media Awards finalists for its email newsletter, INKsights.
The INKsights newsletter is designed to be a short-and-sweet email that gives Reputation Ink’s audience quick, meaty resources about what’s happening in the worlds of content marketing public relations. The email newsletter is written with a B2B audience in mind (specifically in-house legal marketers).
“Many of our clients are in-house marketers who are spinning multiple plates, all day long,” said Michelle Calcote King, principal and president, Reputation Ink. “Our content is strategically designed to offer the most value, even for the email skimmers out there. We offer quick takeaways, short bulleted lists and small sections of content to quickly let readers know what they can expect in our latest blog post.”
PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Reputation Ink was also recognized by PR Daily in 2019 for work on a thought leadership campaign for client Lightfoot, Franklin & White, as well as content marketing work for client Stellar.