JACKSONVILLE, Fla. (August 1, 2019) — Reputation Ink, a business-to-business marketing and public relations agency built for complex industries, obtained an honorable mention in PR Daily’s 2019 Digital Marketing and Social Media Awards. The agency was recognized for its work on Food for Thought, an industry blog developed with client Stellar.
For more than six years, Reputation Ink has managed Stellar’s weekly, industry-specific Food for Thought blog. Food for Thought produces relevant, valuable content that is aimed toward food manufacturing professionals, a large subset of Stellar’s client base.
The readership of the blog is wide in range — from the C-suite of internationally recognized brands to operators on the floor of mom-and-pop facilities — so Reputation Ink strategically creates posts that balance being easy to understand while respecting the possible decades of experience a reader may have. While this can be a challenge when diving into complex manufacturing issues and technologies, Reputation Ink and Stellar work together to develop content that checks all these boxes. The award-winning blog continues to garner attention, and was recently awarded the 2019 Communicator Award of Distinction for a video blog post.
In 2019, Stellar experienced a tremendous uptick in click-through rate for the blog’s weekly email sends after Reputation Ink optimized the format of the weekly send to include more related subject matter. From 2018 to 2019, this optimized format resulted in a 4% increase in click-through rate.
And these readers translate to real value for Stellar. In the past year alone, Food for Thought has generated more than a thousand leads for Stellar. Of those leads, 100 were classified as “marketing qualified,” and many turned into calls and/or interviews that have project potential. The total leads generated in 2018 resulted in millions in closed deals.
“Stellar and Reputation Ink have partnered together for years, and the success of that long-standing relationship is demonstrated in the blog,” said Justin Bridegan, Stellar’s Director of Marketing. “Our subject-matter experts appreciate having their work and expertise featured on the blog while not having to handle the intricacies of maintaining the content. Reputation Ink understands our company and is able to develop content that reflects our business initiatives and long-term goals.”
Reputation Ink serves as the blog’s content strategy, editing and ghostwriting team. Using its public relations expertise, the agency regularly partners with Stellar’s subject-matter experts to pitch the blog content to food trade media publications, securing multiple weekly placements in publications such as Food Manufacturing, Plant Engineering, Process Cooling, Food Engineering and more.
Stellar is a fully integrated design, engineering, construction and mechanical services firm serving commercial, industrial and public sector markets across the United States and around the world. More than 750 Stellar employees worldwide create award-winning food processing plants, refrigerated warehouses, distribution centers, commercial buildings and military facilities. In addition to its Jacksonville, Florida, headquarters, Stellar operates nearly 50 support locations and offices throughout the United States, China and in the Middle East and North Africa (MENA) region. The company also serves Central and South America, Europe and India. For more information, visit www.stellar.net.
About Reputation Ink
Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.