Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
These 12 AI tools can help professional services firms create thought leadership content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation of thought leadership content and…
How law firms can speak with one voice through a comprehensive messaging strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the…
How AEC seller-doers can build relationships, drive revenue through podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she…
Benchmark Litigation: Law firm submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about…
Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a key media outlet. While working…
Law360: Law firm submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why we think they are worth the non-billable hours for your…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned…
From blah to ah-ha! How to write law firm case studies that win new business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of…
7 decisions to make before beginning a content project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios, practice group descriptions, case studies…
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news:…
