Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two audiences: human readers and search engines. The goal was relatively…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question —…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce…
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
These 12 AI Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
How AEC Seller-doers Can Build Relationships, Drive Revenue Through Podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal…
Contributor Networks and Bylined Article Opportunities: What Lawyers and Legal Professionals Need to Know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a…
Law360: Law Firm Submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot…
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit…
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,…
