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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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Why Authority, Not Expertise, Wins in the Age of AI

These 12 AI tools can help professional services firms create thought leadership content

How law firms can speak with one voice through a comprehensive messaging strategy

How AEC seller-doers can build relationships, drive revenue through podcasting

Benchmark Litigation: Law firm submissions 101

Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know

Law360: Law firm submissions 101

The Legal 500: Law firm submissions 101

How to write better client alerts: 10 of the best tips

From blah to ah-ha! How to write law firm case studies that win new business

7 decisions to make before beginning a content project

8 ways to get people to sign up for your newsletter