Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The secret ingredient: How thought leadership showcases company culture
Kathryn Bracho | May. 13, 2025 | Inksights
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…
Don’t have a law firm marketing department? Here’s where to start
Raychel Lean | May. 1, 2025 | Inksights
How to build a solid marketing and PR foundation for your law firm when you’re…
Attorney bios are a business development tool. Here’s how to use them
Raychel Lean | Oct. 31, 2024 | Inksights
Attorney bios are among the most frequently visited pages on a law firm’s website, used…
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | Inksights
There’s a common misconception that business-to-business communications have to look and sound a certain way… the opposite of good. Do…
