Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find law firms is changing…
How to Make Lawyer Bios More Visible in AI Search
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
For years, law firm websites were built primarily for two…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to…
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026 | INKsights Blog
A Recap of Key Insights From Reputation Ink’s Panel at…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content”…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s…
Media Exclusives: How and When to Use Them
Reputation Ink | Feb. 10, 2026 | INKsights Blog
In many newsrooms, one of the first questions an editor asks after hearing a compelling story idea is, “Is it…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question —…
