Reputation Ink and Client Lightfoot, Franklin & White Recognized by PR Daily for Thought Leadership Campaign

September 04, 2019

JACKSONVILLE, Fla. (August 29, 2019) — Reputation Ink, a business-to-business marketing and public relations agency for complex industries, is proud to be recognized by PR Daily’s 2019 Media Relations Awards for work done with client Lightfoot, Franklin & White LLC. The agency’s submission “Leveraging a Lawyer’s Impeachment Experience to Secure National Media Coverage” won an honorable mention in the thought leadership campaign category.

Reputation Ink worked with Lightfoot to position partner Jack Sharman as a commentator and go-to source for news surrounding special counsel Robert Mueller’s investigation into the 2016 Trump presidential campaign, as well as potential obstruction of justice by the administration. Sharman previously served as a special counsel to the White House Banking Committee during its Whitewater investigation of President Bill Clinton. In 2016, he was appointed as special counsel to the Alabama House Judiciary Committee for the impeachment investigation of former Alabama Governor Robert Bentley.

On Lightfoot’s behalf, Reputation Ink developed a strategy to leverage Sharman’s experience and offer him as a reliable and informed source to media covering the Mueller investigation. The effort saw him featured in national news outlets, including Bloomberg, USA Today and The Washington Post. Sharman was also a recurring guest on MSNBC’s “The 11th Hour with Brian Williams.”

“Our attorneys are leaders in their respective areas of focus,” said Emily Woloschuk, Lightfoot’s Director of Marketing & Business Development. “Our partnership with Reputation Ink allowed Jack to use his existing experience to gain media coverage and become a trusted voice in this competitive space.” 

The agency’s work with Lightfoot, Franklin & White was also recognized with a 2017 Your Honor Award from the Legal Marketing Association Southeast Region (LMASE). 

About Lightfoot, Franklin & White LLC

Lightfoot, Franklin & White is one of the largest litigation-only law firms in the Southeast. Representing many of the world's leading corporations in such varied industries as financial services, manufacturing, energy and communications, Lightfoot’s lawyers bring a wealth of trial and appellate experience to bear. Lightfoot, Franklin & White: Trial Tough. Solution Savvy. For more information, visit lightfootlaw.com.

About Reputation Ink

Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.