Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the…
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for…
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at…
Social Media Video Matters: Why and How to Do It at Your Law Firm (With Examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy…
Social Media Video Matters: Why and How to Do It at Your AEC Firm (With Examples)
Sofia Millar | Apr. 30, 2024 | INKsights Blog
If you want to keep the social media algorithm happy…
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms to reach a broad audience and increase their brand awareness,…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching,…
Publish, Like, Share, Repeat: Best Practices for Legal Social Media Accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their social media posts. From drafting to advising, we are always…
Legal Marketing Ethics: How Specific Can a Law Firm Get With Targeted Social Media Advertising?
Reputation Ink | Feb. 10, 2020 | INKsights Blog
Law firm advertising and social media. These two subjects are…
What B2B Marketers Can Learn From My Instagram-famous Dancing Friend
Michelle Calcote King | Apr. 17, 2019 | INKsights Blog
Last month, I was sitting backstage at The Ellen DeGeneres…
