Reputation Ink, a marketing and public relations agency focused on law firms and other professional services firms, has been awarded Gold in the Best Blog Related Campaign category by Bulldog PR Awards.
The INKsights newsletter is designed to be a short-and-sweet email that is bursting with helpful (and non-salesy) information, such as the latest in content marketing, real-world tips from those in the PR trenches and examples of winning strategies that are working for similar companies.
Reputation Ink is not the first agency to send out an email newsletter. Countless agencies do the same. What sets its content apart is the agency’s focus on providing real value. All of Reputation Ink’s blog posts are client-oriented; the team boils down clients’ common frustrations and work to address those challenges. Are clients struggling to hire an experienced content writer? What are the top legal marketing trends clients should be keeping an eye on? What are the common budgeting pitfalls in-house legal marketers fall into?
“We believe that you can win the trust of your audience by providing tangible takeaways and recommendations in your content,” said Michelle Calcote King, principal and president, Reputation Ink. “We don’t require that law firms partner with us to learn how to avoid ethical violations in their marketing strategy. By being very transparent with our expertise and the value we add to clients, we’ve found that prospective law firms are increasingly more proactive in reaching out to us for work.”
Another aspect of the INKsights blog that differentiates it from competitors is the tone. Since the agency writes for professional service firms and law firms, the Reputation Ink team is used to striking a professional tone with the case studies, e-books and bios it drafts for clients. By nature, business-to-business writing is straightforward, non-fussy and polished. The INKsights email newsletter gives the team a chance to let its creative writing hair down. While the team still appreciates that it is writing for other professionals, the agency has seen great success in including a more fun, conversational side to the newsletter tone.
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