Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the…
Keeping Your Emails Out of the Spam Folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an…
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of…
We Boosted Email Click-through Rate by 60 Percent With This One Simple Tweak
Reputation Ink | Jan. 8, 2019 | INKsights Blog
Email remains one of the most reliable and consistent vehicles…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft bounces to click-through rates and…
