Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | Inksights
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | Inksights
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every…
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | Inksights
Want the good news or the bad news first? Let’s go with the good news:…
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | Inksights
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
We boosted email click-through rate by 60 percent with this one simple tweak
Reputation Ink | Jan. 8, 2019 | Inksights
Email remains one of the most reliable and consistent vehicles for B2B marketers today. In…
Email marketing tips: 5 moves for improving effectiveness
Heather Kingry | Aug. 28, 2014 | Inksights
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft…
