Managing partner series: Eido Walny, Walny Legal Group LLC

Eido Walny is a Managing Partner, Founder and Estate Planning Attorney at Walny Legal Group LLC. Eido is a third-generation entrepreneur, and he started Walny Legal Group LLC to change the way clients think about their relationship with their lawyer. Eido is experienced in handling all levels of estate planning, asset protection, and business succession.

In addition to his work at the Walny Legal Group LLC, Eido has given talks around the country and written articles for both local and national publications. His list of honors includes “Advisors with Heart” by Trusts & Estate Magazine, “Leader in the Law” by Wisconsin Law Journal and “Forty Under 40” honoree by the Milwaukee Business Journal.  

Here’s a glimpse of what you’ll learn: 

  • Eido Walny discusses the work of Walny Legal Group LLC
  • How is the business of law changing, and what are the approaching challenges?
  • Walny Legal Group LLC’s approach to growth and marketing
  • The pandemic’s impact on Eido’s speaking engagements
  • What can social media do for your law firm or business?
  • Narrowing your focus to a niche industry
  • What’s reputable, and what’s spam when it comes to directories, rankings and awards? 
  • Ways to balance time constraints and marketing control
  • Eido’s advice for building a better marketing culture

In this episode:

The business of law is constantly changing, and firms must adapt to new technology, competitors and marketing strategies. So, how can you make sure that your firm continues to develop with these changes? What marketing strategies can you use to make your firm stand out?

As the Managing Partner and Founder of a continually growing law firm, attorney Eido Walny is experienced in what it takes to succeed in today’s marketplace. His big marketing tip? Get involved in the community. Whether speaking, writing or sharing your firm’s expertise on social media, it’s about putting your name out there—not about selling. When people know your name, they know where to turn when they need you. 

In this episode of Spill the Ink, Michelle Calcote King sits down with Eido Walny, Managing Partner, Founder and Estate Planning Attorney at Walny Legal Group LLC, to talk about strategies for developing your firm. Eido shares advice on leadership, social media trends and marketing tactics to help your firm build a better culture and attract ideal clients. Stay tuned.

Resources mentioned in this episode:

Sponsor for this episode:

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.

To learn more visit or email them at today.


Featured Guest

Eido Walny

Walny Legal Group LLC


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