How to win the war against legalese

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Here’s a glimpse of what you’ll learn: 

  • Michelle Calcote King explains why lawyers tend to use dense legal writing, also known as “legalese” 
  • What is good writing from a marketing perspective?
  • How Michelle helps her clients write more clearly and concisely
  • Research supporting the use of plain language
  • What type of language should you use when communicating with general counsel?

In this episode…

It’s not unusual for lawyers to use language in their day-to-day lives that people outside their industry aren’t familiar with. However, when you’re communicating from a marketing perspective, it’s vital that your target audience understands the information you are presenting to them. So, how can you start winning the war against legalese at your firm?

According to Michelle Calcote King, the Principal and President of Reputation Ink, clear and concise writing is the key to helping law firms effectively communicate with their clients. With all the information that people are consuming every day, it is especially important for businesses—specifically law firms—to take the time to simplify and shorten their content. As Michelle says, “clarity wins the game” when it comes to successful marketing.

Join Michelle Calcote King, the Principal and President of Reputation Ink, in this episode of Spill the Ink as she’s interviewed by John Corcoran of Rise25 Media. Michelle talks about effective marketing for law firms and the importance of using writing that your clients understand. She also discusses the studies that support using plain language and shares her advice for crafting clear, impactful messages. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.

Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services, and more.

The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal, and many more.

To learn more visit or email them at today.


Featured Guest

Michelle Calcote King

Reputation Ink


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